Read the evaluation of Museums at Night 2011!

The evaluation is out at last! Thank you for helping to make 2011 the most successful Museums at Night ever. 352 venues staged 467 events, in 169 different towns and cities across the UK. These fantastic events attracted over 100,000 visitors, and attracted media coverage worth over £1.1 million pounds – an extraordinary result, based on direct campaign funding of only £95,000.

A child asleep in a museum clutching a mask

Sleeping over in a museum (c) Pal Hansen

The most flattering statistic for Project Manager Nick Stockman and myself is that 94% of participating venues said they’d take part again – we look forward to working with you all on the 2012 campaign.

The 6-page Executive Summary contains the top line statistics, and takes five minutes to read.
Download the Executive Summary here

The 42-page Evaluation Report contains the results of our research over the course of the campaign, along with a series of case studies from participating venues.
Download the full Evaluation Report here

If you just want to find out how participating venues thought the Museums at Night experience went, you can read the case studies on their own.
Download the case studies here

We emailed this news to our Museums at Night mailing list last week – are you receiving email updates from the campaign? If you’d like to receive our monthly updates, giving you news of partnerships and promotional opportunities you can take advantage of, simply sign up here: http://eepurl.com/45xU

2 responses to “Read the evaluation of Museums at Night 2011!

  1. Fantastic report – well done to all of you, I know how hard you all worked!

    • Cheers Ruth, it was an epic journey and a fantastic series of results. It’s really good to know that the participating venues thought we did a good job, and all the visitors who came to events enjoyed themselves. And now we get to do it all again for 2012, but BIGGER and BETTER – watch this space to find out how!

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