More top publicity tips from arts and heritage venues attracting competition votes

This is the fourth post in our series for arts marketers highlighting what venues competing to win a top artist for Museums at Night are doing to reach out to their audiences. So far, it seems that press releases to local media combined with the use of social media and email newsletters are the most popular tactics.

The three venues competing for top taxidermist Polly Morgan are Arnos Vale Cemetery Trust in Bristol; Yorkshire Museum and Gardens, York and Liverpool’s Victoria Gallery & Museum.

Where will you send Polly for Museums at Night? Cast your vote here.

Kim Fisher, Visitor Services Assistant at the Victoria Gallery & Museum reports:

We’ve been using Twitter and Facebook heavily, and contacted our email list. We’ve also printed leaflets to put around the gallery for visitors to see.

Our Education Officer Kirsty has told her contacts at the universities, and teachers who may be interested.

Finally, all our admin staff have added a link to the vote into our email signatures!

Lee Clark, Media Co-ordinator at York Museums Trust reports:

We’ve contacted all our staff as well as our mailing list, and are also spreading the word through Twitter, Facebook and our blog.

We’re also concocting an idea for a photocall to capture the press’s attention – watch this space!
Felicia Smith, Public Engagement Manager at Arnos Vale Cemetery Trust reports:

We’ve sent out press releases and have lined up a joint interview with ss Great Britain (who are hoping to win jellymongers Bompas & Parr in Connect10) on Bristol Community Radio on Saturday. The aim is to get Bristol people voting for two amazing artists to be brought to the city, not just one!

We’ve shared our press release with our planned event partners M Shed / Bristol Museums & Gallery and WildOwl, and Bristol Natural History Forum who are our partners for the Bioblitz event happening the weekend after Museums at Night. If we win the Connect10 competition, we hope to use Arnos Vale’s wildlife to link these two free events together.

We’ve set up a webpage for competition news, and are using Twitter and Facebook: we’re really grateful that other local organisations are supporting us on their pages too.

Vote in Polly Morgan’s Connect10 poll here on Culture24 – where will you send her?

The competition is open until Monday March 5th, and the winning venue will be announced on Tuesday March 6th.

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