Further tips on raising awareness from museums and galleries

This is the fifth in our series of posts highlighting how venues vying to win an artist in our Connect10 competition are raising awareness about the public vote among their local communities. If you’re involved in audience development or marketing, the ideas we’re sharing may be useful!

The three venues competing for installation artist and sculptor Susan Stockwell are Wolverhampton Art Gallery, the Fitzwilliam Museum in Cambridge, and Blackburn Museum & Art Gallery.

Where will you send Susan for Museums at Night? Cast your vote here.

Elaine Lees, Communications Officer at Creativity Works reports on Blackburn Museum & Art Gallery‘s Connect10 publicity:

To drum up support we’ve taken a digital approach, mainly posting news stories on websites and using social networking and email to spread the word. Old friends and new are showing their support, and local newspapers and BBC Radio Lancashire have also encouraged people to vote.

News of our Susan Stockwell bid has appeared across the websites of Creativity Works, Artsmap, Blackburn Life, the local council Chief Executive’s blog, the council intranet, the Perspectives of Pennine Lancashire Visual Arts network and more!

Now we just need to enlist the help of the hundreds of thousands of Blackburn Rovers supporters…

Lucy Theobald, Marketing and Press Coordinator at the Fitzwilliam Museum, reports:

We’ve sent out a press release about our bid for Susan Stockwell, together with the bid of one of our partner museums: the Polar Museum are also in the running to win novelist Jon McGregor. Combining the two bids makes more of a story for local media: here’s an article that appeared in Cambridge News.

There’s a news story going out in our local paper, and we’ve also been pushing the story online through our social media channels, Twitter and Facebook.

Wolverhampton Art Gallery report:

We’ve also sent out press releases to the local media, and are raising awareness online through our own website, Twitter and Facebook.

We’ve also added a line about the competition into our email signatures, along with a link to the voting page!

Vote in Susan Stockwell’s Connect10 poll here on Culture24 – where will you send her?

The competition is open until Monday March 5th, and the winning venue will be announced on Tuesday March 6th.

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