Resources for venues

If you’re considering running a Museums at Night event at your museum, gallery or heritage site, that’s fantastic – and we’ll help you as much as we can!

You’ll need to plan your event, register it in Culture24′s database so it’s part of the official programme of events, then promote it in order to attract visitors.

In the lead-up to Museums at Night, which runs from Thursday 15 – Saturday 17 May 2014, we publish various resources that can help your organisation put on and promote your events successfully:

The Big List of successful event ideas from previous years
Ten ideas for Museums at Night events
Case study: making the most of volunteers’ talents
How to put on a sensational sleepover
How to run a family-friendly ghost tour
Tips on collaborating with other venues to create a cluster of events
Sources of funding for Museums at Night events
Tips on charging for admission to Museums at Night events
Dates of future Museums at Night festivals

Last minute event marketing tips – tactics that each take under 5 minutes 
Museums at Night 2013 Visitor Survey Forms: put these out on the night of your event and post the completed forms back to us.

Idea generation phonecall offer

Want to discuss your event planning and marketing? If you’re considering running a Museums at Night event – if you’ve had a look at the Big List of inspiring event ideas, and our tips on audience development, and you’d like to talk through your plans, call Rosie on 01273 623336. Let’s have a 15 minute brainstorming chat about making the most of your skills and resources, pitching the event to appeal to your target audience, and how you’re going to market it. Everyone who I’ve had these focused phonecalls with has found them useful – so please don’t feel shy about giving me a call.

Downloads to help you write press releases promoting your events:

Museums at Night 2014 Notes to Editors (Word document)

The Museums at Night 2012 PR Toolkit (Word document) – 10 pages of essential tips: all killer, no filler!

Museums at Night 2012 PR Toolkit (PDF)

Poster and flyer templates – download these to help you create printed publicity for your Museums at Night events:

Microsoft Word, Open Office (doc)
A3 poster
A4 poster
A5 flyer front

Image files (jpg)
A3 poster
A4 poster
A5 flyer back
A5 flyer front

Adobe Photoshop (psd)
A3 poster
A4 poster
A5 flyer back
A5 flyer front

Download the Museums at Night campaign logos to use on your websites, print and e-newsletters.

JPEG logos:

Museums at Night standard logo JPG
Museums at Night white on black logo JPG
Museums at Night / Amgueddfeydd yn y Nos logo JPG
Museums at Night / Amgueddfeydd yn y Nos white on black logo JPG
Amgueddfeydd yn y Nos logo JPG
Amgueddfeydd yn y Nos white on black logo JPG

EPS logos:

Museums at Night standard logo EPS
Museums at Night white on black logo EPS
Museums at Night / Amgueddfeydd yn y Nos logo EPS
Museums at Night / Amgueddfeydd yn y Nos white on black logo EPS
Amgueddfeydd yn y Nos logo EPS
Amgueddfeydd yn y Nos white on black logo EPS

PNG logos:

Museums at Night standard logo PNG
Museums at Night white on black logo PNG
Museums at Night / Amgueddfeydd yn y Nos logo PNG
Museums at Night / Amgueddfeydd yn y Nos white on black logo PNG
Amgueddfeydd yn y Nos logo PNG
Amgueddfeydd yn y Nos white on black logo PNG

Zip file of all Welsh and bilingual Museums at Night / Amgueddfeydd yn y Nos logos (1.8 MB)

Also, take a look through the archives of this blog: it contains lots of advice, and we also regularly publish guest posts by people from the sector with tips, suggestions and stories about all aspects of museum and gallery marketing.

How museums can use social media

This presentation is a quick overview of a complex subject: there’s more background information and useful links here.
The Power of Partnerships: Marketing lessons from Museums at Night
Case study presentation focusing on the 2012 North Norfolk cluster, Victorian Nights.

Marketing for museum volunteers

Slides from a training session delivered to Norfolk museum volunteers.
I answer your Museums at Night FAQs through the medium of video:

Those links I’m talking about:
2010 campaign evaluation http://bit.ly/bb3IBf
Event planning tips http://bit.ly/eAcsoc
How to register your event on Culture24′s database http://bit.ly/gJwQqm
Charging for admission http://bit.ly/hDNeME
Get the Museums at Night e-newsletter http://eepurl.com/45xU

I explain how to make the most of your event listing with persuasive copywriting:

Find out about becoming a BBC Things to Do partner at http://www.culture24.org.uk/bbcpartnership

I interview cluster coordinator Laura Crossley about what it takes to run a successful series of Museums at Night events across multiple venues:

Learn about new partnerships and promotional opportunities you may like to take advantage of: sign up for our monthly Museums at Night email newsletter here.

Any questions? Email rosie@culture24.org.uk

9 responses to “Resources for venues

  1. if a group would like to come and be taken round Dulwich Picture Gallery, please contact Ingrid Beazley who does very good tours. her phone number is 020 8693 6060 and her email is ingrid@beazley.netkonect.co.uk

  2. Pingback: Give and Gain – Heritage Open Days, BBC ‘Great British Story’ + « Museum Network Warwickshire

  3. Pingback: Museums at Night fun with posters and flyers! | Museums at Night Blog

  4. Pingback: May without Festival of Museums? Don’t despair event planners! | Museums Galleries Scotland Blog

  5. Pingback: Congratulations Connect 10 winners | Museum Network Warwickshire

  6. Pingback: Museums at Night | Free Briefing Session held at the Jewish Museum - London Museums Group

  7. Pingback: Welsh and bilingual Museums at Night logos | Museums at Night Blog

  8. Pingback: Notes to Editors: press release boilerplate text for Museums at Night 2014 | Museums at Night Blog

  9. Pingback: 3 days to go: 9 top event marketing tips | Museums at Night Blog

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