Resources for venues

If you’re considering running a Museums at Night event at your museum, gallery or heritage site, that’s fantastic – and we’ll help you as much as we can!

You’ll need to plan your event, register it in Culture24′s database so it’s part of the official programme of events, then promote it in order to attract visitors.

In the lead-up to Museums at Night, which runs from Thursday 16 – Saturday 18 May 2013, we publish various resources that can help your organisation put on and promote your events successfully:

Museums at Night 2013 Visitor Survey Forms: put these out on the night of your event and post the completed forms back to us.

Last minute event marketing tips – tactics that each take under 5 minutes 

Ten ideas for Museums at Night events
Case study: making the most of volunteers’ talents
How to put on a sensational sleepover
How to run a family-friendly ghost tour
Authors available for Museums at Night 2013 events
Sources of funding for Museums at Night events
The Big List of successful event ideas from previous years
Tips on charging for admission to Museums at Night events
Dates of future Museums at Night festivals

Downloads to help you write press releases promoting your events:

Museums at Night 2013 Notes to Editors (Word document)

The Museums at Night 2012 PR Toolkit (Word document) – 10 pages of essential tips: all killer, no filler!

Museums at Night 2012 PR Toolkit (PDF)

Poster and flyer templates – download these to help you create printed publicity for your Museums at Night events:

Microsoft Word, Open Office (doc)
A3 poster
A4 poster
A5 flyer front

Image files (jpg)
A3 poster
A4 poster
A5 flyer back
A5 flyer front

Adobe Photoshop (psd)
A3 poster
A4 poster
A5 flyer back
A5 flyer front

Download the Museums at Night campaign logos to use on your websites, print and e-newsletters.

JPEG logos:

Museums at Night standard logo JPG
Museums at Night white on black logo JPG

EPS logos:

Museums at Night standard logo EPS
Museums at Night white on black logo EPS

PNG logos:

Museums at Night standard logo PNG
Museums at Night white on black logo PNG

Also, take a look through the archives of this blog: it contains lots of advice, and we also regularly publish guest posts by people from the sector with tips, suggestions and stories about all aspects of museum and gallery marketing.

I answer your Museums at Night FAQs through the medium of video:

Those links I’m talking about:
2010 campaign evaluation http://bit.ly/bb3IBf
Event planning tips http://bit.ly/eAcsoc
How to register your event on Culture24′s database http://bit.ly/gJwQqm
Charging for admission http://bit.ly/hDNeME
Get the Museums at Night e-newsletter http://eepurl.com/45xU

I explain how to make the most of your event listing with persuasive copywriting:

Find out about becoming a BBC Things to Do partner at http://www.culture24.org.uk/bbcpartnership

I interview cluster coordinator Laura Crossley about what it takes to run a successful series of Museums at Night events across multiple venues:

Learn about new partnerships and promotional opportunities you may like to take advantage of: sign up for our monthly Museums at Night email newsletter here.

Any questions? Email rosie@culture24.org.uk