If you’re considering running a Museums at Night event at your museum, gallery or heritage site, that’s fantastic – and we’ll help you as much as we can!
You’ll need to plan your event, register it in Culture24′s database so it’s part of the official programme of events, then promote it in order to attract visitors.
In the lead-up to Museums at Night, which runs from Thursday 15 – Saturday 17 May 2014, we publish various resources that can help your organisation put on and promote your events successfully:
The Big List of successful event ideas from previous years
Ten ideas for Museums at Night events
Case study: making the most of volunteers’ talents
How to put on a sensational sleepover
How to run a family-friendly ghost tour
Tips on collaborating with other venues to create a cluster of events
Sources of funding for Museums at Night events
Tips on charging for admission to Museums at Night events
Dates of future Museums at Night festivals
Last minute event marketing tips – tactics that each take under 5 minutes
Museums at Night 2013 Visitor Survey Forms: put these out on the night of your event and post the completed forms back to us.
Idea generation phonecall offer
Want to discuss your event planning and marketing? If you’re considering running a Museums at Night event – if you’ve had a look at the Big List of inspiring event ideas, and our tips on audience development, and you’d like to talk through your plans, call Rosie on 01273 623336. Let’s have a 15 minute brainstorming chat about making the most of your skills and resources, pitching the event to appeal to your target audience, and how you’re going to market it. Everyone who I’ve had these focused phonecalls with has found them useful – so please don’t feel shy about giving me a call.
Downloads to help you write press releases promoting your events:
The Museums at Night 2012 PR Toolkit (Word document) – 10 pages of essential tips: all killer, no filler!
Poster and flyer templates – download these to help you create printed publicity for your Museums at Night events:
Download the Museums at Night campaign logos to use on your websites, print and e-newsletters.
Also, take a look through the archives of this blog: it contains lots of advice, and we also regularly publish guest posts by people from the sector with tips, suggestions and stories about all aspects of museum and gallery marketing.
How museums can use social media
Marketing for museum volunteers
Those links I’m talking about:
2010 campaign evaluation http://bit.ly/bb3IBf
Event planning tips http://bit.ly/eAcsoc
How to register your event on Culture24′s database http://bit.ly/gJwQqm
Charging for admission http://bit.ly/hDNeME
Get the Museums at Night e-newsletter http://eepurl.com/45xU
I explain how to make the most of your event listing with persuasive copywriting:
Find out about becoming a BBC Things to Do partner at http://www.culture24.org.uk/bbcpartnership
I interview cluster coordinator Laura Crossley about what it takes to run a successful series of Museums at Night events across multiple venues:
Learn about new partnerships and promotional opportunities you may like to take advantage of: sign up for our monthly Museums at Night email newsletter here.
Any questions? Email firstname.lastname@example.org