Tag Archives: can you help?

Final call to get your after-hours events on sale in Boots and WHSmith!

If you took part in Museums at Night, regularly run after-hours events, or are simply interested in generating income for your organisation, this is your last chance to join Culture24’s Activity Superstore partnership promoting cultural gift experiences in museums, galleries and heritage sites.

Four boxes will be sold on the high street from the beginning of September in shops such as Boots and WHSmith.


logos 2

 

The Museum Lates box is dedicated to providing two adults with an enchanting, insightful evening in a museum or gallery. This could be anything from an in-depth tour of an exhibition, a talk or access to a workshop. This is a fantastic way for you to attract new audiences and generate income.

A number of brilliantly diverse venues are already on board, including the Art Fund Museum of the Year, Yorkshire Sculpture Park; the Jerwood Gallery in Hastings; and the Museum of Carpet.

These boxes are most commonly brought as Christmas presents, so it is vital for you to get involved as soon as possible.

Act S Lates Box

Frequently Asked Questions 

What is Activity Superstore?

Activity Superstore provides a range of gift experiences, sold in attractive gift boxes in high street stores. The boxes contain a booklet and a code that customers can use to book their experience on the Activity Superstore website. Examples of boxes that are already being sold are Traditional Afternoon Tea for Two, Ferrari Driving, Two Night Camping Experience and Vineyard Tour and Tasting for Two.

2014-Salamander Box-ForgottenSkills

What will venues gain from being involved?

It is a fantastic way to attract new audiences and gain revenue from your events. The whole project is also a really exciting way of attracting individuals who might not often chose to visit museums and galleries. With exposure in several high street outlets such as WHSmith and Boots, Activity Superstore is a great opportunity to get your name and your brand out there in front of high street consumers.

What does your venue need to do?

For each box that you choose to be involved in, you need to offer four or more activities between January 2015 and December 2015. You can either offer four or more of the same event, or four or more different events; it is totally up to you.

What about events that are already open to the public?

These are fine. If you are including events that are already planned, you could perhaps include some special element like a cup of tea and cake in your café, a voucher for your gift shop, or a special welcome from a curator or guide.

How do box sales and event bookings work?

Each will be sold in shops: customers will choose one experience from a range of venues throughout the UK.

Each time the box is bought and two adults visit your late event, you will invoice Activity Superstore for a share of the money.

Activity Superstore’s experienced team take care of the bookings, and will make the logistics as hassle-free and profitable for you as they can.

2014-Salamander Box-Inside Art & Design

What other boxes are available?

  • Inside Art and Design – anything art/design related, such as an in-depth curators tour/talk (2 adults).
  • Forgotten Skills and Traditions – anything history-based, for example workshops about traditional crafts or activities (1 adult).
  • Curious & Creative Kids – anything for under-12s e.g. children’s crafts/activities (a family of up to 1 adult and 3 children – doesn’t need to be for this many people so long as we know).

Any other questions?

If you are interested in taking part or have any other questions about the boxes and how it all works, please contact Culture24’s Rina Lakhani on 01273 623357 or email rina@culture24.org.uk

We look forward to working with you and helping you to make money and attract new visitors.

Call for guest posts: share your event planning and marketing case studies!

Do you have a story to tell about how you planned or marketed an event at your venue? Have you taken advantage of Museums at Night to try out a new way of working, or to stage a different type of event, or to bring in a new element?

Singers watched by a crowd in a modern museum

Janette Parris’ musical performed in Cardiff Story Museum (c) Klaus Wehner

Writing a reflective case study can be a great way to talk about your organisation and celebrate the work your team does. You can see examples of previous guest posts here: http://museumsatnight.wordpress.com/tag/guest-post/

This writing opportunity is open all year round to anyone who works or volunteers in an arts or heritage organisation.

A pack of scouts in a museum

Adur Valley Scouts ready for their first ever museum sleepover at Worthing Museum & Art Gallery

The idea of publishing guest blog posts is to showcase lots of different voices from museums, galleries and heritage sites, passing on marketing and event planning ideas to inspire other venues who may be considering taking part for the first time.

  • Do you have any tips for other venues based on your experiences?
  • What worked well?
  • What have you learned – e.g. about your own capacity, about timings, about the most and least successful forms of promotion, about what different audience most appreciate?
  • What would you do differently next time?

A good guest post consists of:

1) 300-400 words, in a chatty, friendly style
2) A couple of photos of visitors exploring your venue, ideally at night, with the photographers’ credit. We always like to put up photos of people having fun at cultural / heritage venues!
3) A couple of lines about yourself, I’m happy to link to your website / Twitter account / LinkedIn etc.
4) A thumbnail-sized photo of you

If you’re interested in writing a guest post, or if you have any questions, please drop me an email at rosie@culture24.org.uk or give me a call on 01273 623336.

Museums at Night: your next steps!

Wow, we’re still reeling from the terrific impact that this year’s Museums at Night festival had – now it’s time to assess that. Here’s how you can help!

People sitting outdoors under bunting listening to a band

Listening to the band at Beamish Open Air Museum. Photo shared by Beamish Museum on Instagram

Venue Survey

If you ran a Museums at Night event, please take 5 minutes to tell us how many visitors came, what worked well and what you think we could improve for next year by filling in our Venue Survey: https://www.surveymonkey.com/s/FMBHLNG

Visitor Survey

If you visited a Museums at Night event, we’d really like your feedback on it! Please take a few minutes to fill in our Visitor Survey: https://www.surveymonkey.com/s/VH5RH2C

Printed forms

If you put out printed visitor survey forms during your Museums at Night event, please post the completed ones back to me:

Rosie Clarke
Culture24
Office 4, 28 Kensington St
Brighton
BN1 4AJ

Next year’s dates for your diary

Museums at Night next year will run from Thursday 14 – Saturday 16 May 2015, so please put the dates in your calendar now!

Last minute London pop-up museum opportunity

There are just two weeks to go till Museums at Night 2014 kicks off!

We have a last-minute exciting promotional opportunity which could be right for your organisation, if you’re willing to lend out collection objects for half a day, and able to act quickly!

Do you fancy furnishing a pop-up museum in a fancy hotel room in central London for a photoshoot before Museums at Night?

Get involved in a great PR opportunity with all the costs covered: we’re aiming to shoot this on Monday 12 May and for the images to be shared widely over the following few days.

This could be a great last-minute chance to raise awareness of your collections ahead of the festival, whether or not you’re planning to open late.

If you’re interested, please call Nick Stockman on 01273 623279 or email nick@culture24.org.uk as soon as possible.

We’re here to help!

This opportunity not quite right for you? No worries: whether or not you’re in London, it’s not too late to register a Museums at Night event, do a marketing push or call us if there’s anything you’re not certain about.

We only released the Museums at Night poster files as downloads yesterday, and already venues are turning around lovely publicity such as this new flyer from Gladstone’s Library in North Wales promoting their Museums at Night author talks.

A flyer to promote Gladstone Library's Museums at Night event

Order your Museums at Night 2014 brochures by Monday 31 March

Thanks to everyone who’s registered Museums at Night events in the database: BBC History Magazine are now compiling our major piece of print publicity, the official Guide to Museums at Night.

This A5-sized colourful 16-page brochure goes out to all BBC History magazine readers, and selected Tourist Information Centres across the UK. It contains short interviews and features about some of the exciting festival events, along with list of participating venues arranged by region.

The goal of the brochure is to send people who pick it up to the Museums at Night public-facing website to find events they’d like to visit in their area.

artwork showing a girl shining a torch around museum objects

The front over of BBC History Magazine’s Guide to Museums at Night 2014, designed by Stuart Kolakovic

All venues running a Museums at Night event will receive a small box of 100 brochures – unless you tell us otherwise! These come to you totally free, and you have 10 days to let us know how many you’d like.

Please fill in this simple form to let us know how many boxes you’d like: you can order small boxes containing 100 brochures, or large boxes containing 500 brochures – or if you don’t want any brochures at all, please use the form to tell us this. We can’t send out fewer than 100 brochures at a time.

You can help raise awareness about the Museums at Night festival by placing the brochures in foyers and cafes, local libraries, bookshops, theatres, cafes, bars, and supermarkets: you know better than we do the places that people are likely to pick up brochures in your town. 

If you’re not running a Museums at Night event this year but would still like to take a box of brochures and distribute them in your area to help raise awareness of the festival, please do order a box! To our delight, this happens every year, and it’s really encouraging for Nick and I to see the sector come together to encourage more visits to arts and heritage venues.

Please order your brochures here by 11am on Monday 31 March 2014.

Call for Museums at Night images

Thanks to everyone who’s registered Museums at Night events: we have almost 300 in the database already!

Our latest publicity opportunity is a great one if you have high res photos showing people exploring your venue and collections. This opportunity is open to any organisation taking part in the Museums at Night festival, large or small.

a night time photo of an impressive historic building with blurred car lights zooming past

Outdoor photo of the Supreme Court of the United Kingdom, who are running twilight tours for Museums at Night

Our festival PR agency, Bullet PR, are putting a call out for images to represent the Museums at Night festival 2014.

If you have a great image to accompany your Museums at Night event, please forward a high res version (1.5 mg or more) either by email or dropbox link to pandora@bulletpr.co.uk.

If you’re setting up a photo opportunity and want to take pictures of children, you must get their parents’ permission.

When you’re sending images through to us, don’t forget to tell us what the image shows (e.g. any specific collection objects or buildings), the photographer’s credit and any copyright information.

costumed fire jugglers in a historic street

Fire jugglers welcome visitors to the Black Country Living Museum after hours (c) BCLM / Patrick Mulvaney

The best images will be selected for the Museums at Night press image library: when media representatives get in touch with specific requests, e.g. asking for landscape or portrait photos of families or costumed characters having a good time at festival events, this is where we direct them.

A woman in period costume lighting a candelabra

Georgian costumed character lighting candles after dark at Fairfax House in York

Your pictures could appear in newspapers, magazines, on websites and across all kinds of social media – so please, do send us your best!

Newsflash: the BBC will broadcast Museums at Night 2014

Culture24 is close to reaching an agreement with the BBC to broadcast coverage of the 2014 Museums at Night festival on national & local television, radio and online.

At this stage we are working with the BBC to plan the scope of the coverage, but it is likely that some festival events will be covered by the BBC for broadcast on BBC2 with others to be presented on a special new arts website. 

Vital info

We want to hear about every event that is being planned for Museums at Night but we need to know about it now! We are particularly looking for events that fulfil the following criteria:

  • Has a performance, artistic or creative element
  • Is  visually interesting and exciting for a TV audience
  • Will enable privileged access to parts of your venue or collection that are not normally open to the public
  • Demonstrates how you reach out to your local community and invite contributions and participation in new and exciting ways
  • Offers an example of how museums and galleries are responding to current issues the sector faces such as changing revenue models, reduced funding, the challenges of the connected world, and the drive to attract new audiences

Plus, do you have a fabulous and fascinating curator who would be engaging discussing their specialist subject on camera? We need to know!

a mother and daughter with a papercraft project

Family craft activities are always popular (c) Oxfordshire Museum

Please either register your Museums at Night event listing in our database ASAP (here’s how) or email Nick or Rosie with the following info:

  • Name of venue and location (town, city, village)
  • Event title
  • Description – no more than 100 words
  • When – Thursday 15th, Friday 16th or Saturday 17th May
  • Admission – free ticketed, free drop-in or pay-ticketed (if so how much)
  • Your target audience; adults, families etc
  • Tell us why it fits one or more of the 5 vital criteria above in no more than 100 words
  • Main contact details

Send your event details to Rosie Clarke, rosie@culture24.org.uk or Nick Stockman, nick@culture24.org.uk or ring 01273 623279/623336.

The sooner you get us this info the more likely it will be that the BBC can cover your event in some way.

Every year for six years, feedback from participating venues about Museums at Night has highlighted one thing – the need to raise the festival’s profile through national broadcast media. This is your opportunity to make this happen!