Tag Archives: Culture24

Intro to Culture24 and Museums at Night!

I’ve been lucky enough to travel to various heritage sector events over the last 6 weeks, talking about Culture24 and Museums at Night. I wanted to share the resources and a helpful introductory presentation here, so you can see the sort of information I give out and download the handouts for yourself.

Museums Norfolk Development Day: Using events to engage visitors and generate income 

I introduced Culture24’s various services and some of our current initiatives with this one-page Culture24 contact handout.

I explained how museums can get started using Culture24’s DDE database to showcase events and exhibitions, with this one-page introduction to Culture24’s DDE.

Finally, I discussed how even the smallest heritage venues could successfully take part in Museums at Night and attract publicity in a mini-marketing masterclass.

 

SHOWCASE: South East Museum Development conference

A woman smiling on a stand with handouts

Rosie at Brooklands Museum, image courtesy Scott Ramsey Photography

I took part in this fascinating day at historic Brooklands Museum, talking about how museums could take advantage of Culture24’s services, and run successful events for Museums at Night. I was really pleased to meet so many people in person who read my newsletters, and who I’d only had email contact with before!

Museomix

I also took part in the brilliant three-day Museomix hackathon at Derby Silk Mill and Derby Museum & Art Gallery – here are the terrific remixed collection objects the 7 teams developed over the weekend: http://www.museomix.org/en/localisation/derby-2014/#prototypes

As Community Manager I welcomed people who were new to the heritage hackathon experience. I created new content, sourcing stories and interviewing museum staff to provide features for the MuseomixUK Tumblr; helped the teams to post images and thoughts to their own Tumblrs; highlighted interesting digital content from others; and helped with idea generation and prototype development – I’d recommend the experience to anyone!

Museums at Night 2014: a roundup of BBC coverage of the festival

We were delighted to work with the BBC to raise awareness of the Museums at Night festival this year: here’s a brief roundup of the coverage that went out on on BBC1, BBC2, Radio 2, Radio 3, Radio 4, local radio and television and BBC ARTS Online.

Network Television

At the heart of the BBC’s coverage was an hour long BBC2 show, Museums at Night, on Saturday 17 May at 7pm.

A poster promoting the BBC TV show about Museums at Night with Will Gompertz

 

The programme was a truly nationwide event, presented by Will Gompertz with Mat Fraser at the National Museum of Scotland in Edinburgh.

There were also short films presented by Frank Cotterell Boyce, Andrew Graham-Dixon and Simon Armitage from Liverpool, Cardiff, Nottingham, Cornwall, Yorkshire and the National Gallery in London.

The on-site panel in Edinburgh included Jude Kelly, Bettany Hughes and Amit Sood from the Google Art Project.

Also on television,

  • Museum at Night was profiled on Breakfast where Culture24 CEO Jane Finnis joined hosts Charlie Stayt and Sally Nugent and enjoyed the VanGoYourself game, taking ‘selfies’ imitating famous art works
twinned image of a couple with a tambourine and wreath headdress

BBC Breakfast presenters Charlie and Sally recreate Two Women from Naples by Guillaume Bodinier. Image shared under a CC-BY-SA licence

  • The One Show promoted the programme off the back of an item with Arthur Smith at the Black Country Living Museum on Wednesday 14th May
  • Blue Peter did a piece with Museums at Night author Damian Dibben from the National Maritime Museum in Greenwich on 15th May

Radio

  • On Radio 2 Chris Evans had Will Gompertz on the show to promote the festival, and Claudia Winkleman’s Arts Show ran a package with Andrew Graham-Dixon from the National Gallery
  • On Radio 3 The Verb commissioned writer Phil Smith to do a night time walk
  • On Radio 4 You and Yours
  • On BBC 6 Music, Lauren Laverne interviewed artist Fred Deakin about his event at The Wilson, Cheltenham
  • On BBC Radio Scotland, MacAuley and Co interviewed Will Gompertz
  • BBC Radio Wales Arts Show had an interview with Connect10 artist Janette Parris about her project at Cardiff Story Museum
  • There was also a significant amount of local radio coverage, including interviews with many participating museums and representatives from Culture24.

 

Nations and Regions

More than seven TV regions covered the weekend, either live or as a package on the Thursday or Friday 18.30 news.

Events at the Horniman Museum in London, the Wilson in Cheltenham, the Royal Albert Memorial Museum in Plymouth, Exeter Art Gallery, and one Sunderland museum sleepover were featured. News teams from Manchester, Southampton, Leeds and Hull also covered the event.

BBC Northern Ireland’s Arts Show produced a feature from the Titanic Museum, Belfast.

Each transmission also referred to the BBC2 show.

Online

The newly launched BBC Arts Online focused on Museums at Night over the weekend.

The homepage of Museums at Night coverage on BBC Arts

Martha Kearney picked up from Will Gompertz, continuing the broadcasting at 8pm after the BBC2 show. There was a complete live stream of Russell Maliphant’s ‘Second Breath’ with English National Ballet at the Imperial War Museum North.

The website also featured the ‘VanGoYourself’ project which encourages people to take a photograph of themselves as they restage well-known paintings. The Last Supper was re-staged with a group of dinner ladies in a Glasgow primary school.

Clips from the online coverage, including English National Ballet and Public Service Broadcasting, can still be seen on the BBC Arts Museums at Night page.

Rosie Clarke talks Museums at Night at Museums Showoff, 10 June

Museums Showoff, the cabaret-style night for all those who love museums, will be at the Bloomsbury Theatre, 15 Gordon Street, London WC1H 0AH at 7.30pm on June 10th.

Museums Showoff logo

And I’ll be talking as part of the evening: explaining how the Connect10 competition led to me spending Museums at Night falling into the sea at Swansea with artist Amy Sharrocks!

a line of people holding hands in the sea

Intrepid museum visitors enter the sea led by Amy Sharrocks

If you want to hear intriguing insights, get the low down on amazing projects and glean all the behind-the-scenes gossip, Museums Showoff is the show for you.

Whether it’s bizarre visitor feedback or the terrible fate of a Ken doll, a lifesaving Welsh dog or some fascinatingly underwhelming fossils, Museums Showoff explores a side of the UK’s world-renowned museums and collections not seen (for better or worse!) by the 40 million people who visit them every year.

Also among those taking to the stage for this extravaganza of wit and wisdom, objects and exhibitions will be curators from the Grant Museum and the Horniman Museum, the convenors of the Bad Text award, and the Roald Dahl Museum storytellers.

See the full line up and buy your tickets (only £7) at http://www.museumsshowoff.org.

All proceeds are going to Arts Emergency who offer mentoring, advice & support for 16-19 year olds from low income backgrounds who want to do an arts or humanities degree … just the kind of qualification you need to work in a museum!

This gig is suitable for people aged over 16 years old.

If you come along, do say hello to me afterwards!

Museums at Night coverage this weekend

Museums at Night 2014 is here!

All the event listings and lots of features about the festival are on our homepage, www.museumsatnight.org.uk.

There’s a phenomenal amount of media coverage of the festival planned: yesterday comedian Arthur Smith reported from the Black Country Living Museum for the One Show, and this evening author Damian Dibben appeared on Blue Peter discussing his Museums at Night event at Guildford Castle.

On Saturday morning Culture24’s CEO Jane Finnis will be sharing our new art-selfie game VanGoYourself on the BBC Breakfast Show!

a couple recreate a painting of a kiss

Idyll by Lawrence Koe, VanGo’d by Maria and Kelly (image shared under a CC BY SA licence)

We’re all over local and regional radio and television – and Connect10 artist Fred Deakin had a great chat with Lauren Laverne on her 6Music show ahead of his Scribble Jam at the Wilson:

However, the big show that we’re most excited about is this:

A poster promoting the BBC TV show about Museums at Night with Will Gompertz

BBC’s Arts Editor Will Gompertz will present an hour-long programme about Museums at Night from the National Museum of Scotland on Saturday 17 May, 7pm on BBC Two featuring festival venues across the UK, from the National Gallery to the Museum of Witchcraft.

Watch the trailer here.

BBC Arts Online is also be following Museums at Night at www.bbc.co.uk/arts, culminating in a ballet live stream from Imperial War Museum North beginning at 6.30pm on May 17th.

We hope to see you at an event – do share your photos with the hashtag #MatN2014!

How to tell us when your event’s sold out

Museums at Night is nearly here, so is your event listing promoting your event as well as it could?

a sumptuous dining table in a stately home

Guess who’s coming to dinner at Osterley House? (c) National Trust

Making changes

We’ve already sent out a lot of press releases about the Museums at Night events registered in our database. If the details of your event have changed, please log in to your record and amend the listing.

Slow ticket sales

If you’re having difficulty selling tickets and your team are getting concerned that your event may not be a success, please let us know as soon as possible so that we can go all out to flag it up in our public-facing communications. If you let us know straight away, we may be able to help you! Contact Rosie on rosie@culture24.org.uk or call 01273 623336.

A historic house long gallery with a table set for dinner

Atmospheric photos, like this from Osterley House’s Art of Dining event, are great for PR (c) National Trust

Cancellations

If for some reason you need to cancel your event, please tell us so we don’t keep promoting the event and send frustrated visitors your way, only to be disappointed! Simply email rosie@culture24.org.uk ASAP.

Sold out?

We’re always pleased to hear that your events are sold out – but we want the public to know as well, to avoid disappointed people arriving at your venue and being turned away.

Log in to your event record and open the Event Status dropdown menu – then change the status from Confirmed to Fully Booked, scroll down to the bottom of the form and and save your changes.

A form with a red arrow pointing to the words Fully Booked

All the best!

There’s not long to go, now – excitement is mounting and the Museums at Night team are already getting booked up for radio interviews! There are almost 600 Museums at Night events taking place across the UK – find out what’s happening in your area at www.museumsatnight.org.uk.

Notes to Editors: press release boilerplate text for Museums at Night 2014

I’ve just had an enquiry from a venue sending out press releases to promote their event, who wanted to know whether there was any specific information to include about the Museums at Night festival.

Our standard boilerplate text explains what the Museums at Night festival is, and introduces Culture24 (the non-profit online cultural publisher that coordinates the festival) and Arts Council England, the core funder of the festival.

Here’s the Notes to Editors text: you can also download this as a 1 page Word document.

Notes to Editors:

1. Museums at Night is the annual after-hours festival of arts, culture and heritage when hundreds of museums, galleries, libraries, archives and heritage sites open their doors for special evening events. It takes place over the weekend of Thursday 15 to Saturday 17, 2014. www.museumsatnight.org.uk

2. Culture24 is a non-profit cultural publishing organisation supporting arts and heritage venues to reach audiences across digital platforms. We collect and share cultural data, publish websites, run the national Museums at Night campaign and lead action research projects. www.WeAreCulture24.org.uk

3. Arts Council England champions, develops and invests in artistic and cultural experiences that enrich people’s lives. We support a range of activities across the arts, museums and libraries – from theatre to digital art, reading to dance, music to literature, and crafts to collections. Great art and culture inspires us, brings us together and teaches us about ourselves and the world around us. In short, it makes life better. Between 2011 and 2015, we will invest £1.4 billion of public money from government and an estimated £1 billion from the National Lottery to help create these experiences for as many people as possible across the country. www.artscouncil.org.uk

Museums at Night logo

You can also download many variations on this Museums at Night logo – along with poster and flyer templates you can customise to promote your events – over on our Resources for Venues page.

If you have any questions, please call Rosie on 01273 623336 – we’re here to help!

Press Release: Museums at Night 2014 kicks off major new BBC Arts strand

Museums at Night logo

Culture24 are proud to announce that Museums at Night, the UK’S annual night-time festival of arts, heritage and culture, is to be the opening subject of the new topical arts strand, BBC ARTS at…

Coverage of the Museums at Night festival, which takes place over the weekend of Thursday May 15 – Saturday May 17, 2014, will be broadcast from museums and galleries across England, Wales, and Scotland with BBC Arts Editor Will Gompertz presenting an hour-long programme on BBC Two.

BBC Arts Online will host exclusive coverage including a live stream of key events featuring leading contemporary artists at venues across the country, along with highlights from the BBC archive. There will be coverage of the event on the Chris Evans Breakfast Show (BBC Radio 2) and The Verb (BBC Radio 3) as well as regional and local news across the BBC.

Launching in May, BBC ARTS at will give audiences a front row seat at cultural events across the year – exhibitions, performances, festivals – showcasing the energy and excitement of Britain’s vast cultural landscape when and where it happens. This ambitious new strand will, for the first time, bring TV, radio and online together under a single banner, BBC ARTS at…

Two boys writing on a whiteboard

Visitors at an installation by artist Alex Hartley, who will appear at Market Hall Museum in Warwick for Museums at Night 2014

Jane Finnis, CEO, Culture24 says, “On behalf of the hundreds of museums, galleries and heritage venues that take part in Museums at Night, Culture24 are absolutely delighted that the BBC are using this unique festival to launch its new topical arts strand. The coordinated cross-platform coverage will significantly raise the profile of the festival, giving millions of people the chance to get involved and highlighting the amazing work going on inside our arts and heritage institutions – above all emphasizing the importance of Museums at Night as the UK’s annual festival of culture.”

A group of people in a glowing room looking through telescopes

Visitors discovering the telescopes at Armagh Planetarium after hours (c) Armagh Planetarium

The Museums at Night festival offers the chance to experience culture and heritage in a totally unexpected way. Over three nights in May, hundreds of museums, galleries and historic spaces all over the UK will open up late and putting on a dazzling array of special night-time events: from unique literary talks in castles to star gazing in historic houses; sleepovers in palaces to city-wide culture crawls; bands playing in amongst museum exhibits to science fiction life drawing in galleries.

Now in its sixth year, the Museums at Night festival ties in with the European initiative La Nuit des Musees. It is run by non-profit cultural publisher Culture24 and designed to attract new audiences into museums and galleries, via a whole range of exciting experiences and events.

Museums at Night is funded by Arts Council England.

For further information and images please contact: Pandora George, Bullet PR, pandora@bulletpr.co.uk or tel: 01273 775520 or 07729 469220