The Late Shows in Newcastle and Gateshead win marketing award

Music fans wearing their glowsticks attending The Late Shows 2009

Not only are the Late Shows in Newcastle and Gateshead the biggest Museums at Night events – Tyne & Wear Archives & Museums communications department, who promote them, have just won the Best Integrated Campaign award in the Northern Marketing Awards! Congratulations to everyone involved: you can read the full story on Culture24 here.

Culture24 staff writer Ben Miller went along to report on last year’s Late Shows – his article about the experience is here, and he still keeps the glowstick on his desk as a memento.

Working together with other venues in your city or region can clearly pull many more new visitors in. If you’re thinking of doing this in your area for Museums at Night 2010 and would like to discuss your plans, do contact me on 01273 623336 or rosie@culture24.org.uk.

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