One of the key things about the Museums at Night campaign is that it’s very cost-effective because it uses the existing infrastructure and established web presence of Culture24. To build on this the majority of the marketing effort is online – from using editorial and RSS feeds to online advertising and social media. Last year we created a ‘viral’ animation to get people to the Museums at Night page. This year we’re working with leading animation agency Kanoti, who produced last year’s animation and who already run a showcase event for young animators, to run a competition. We were inspired by seeing some of the brilliant amateur stuff on YouTube and thought an open competition would be a great way to get some unusual, creative ideas – especially as Museums at Night is such a smorgasbord of events! The best animation will be used as the official 2010 online advert and the creator will be given £1,000. A win-win for everyone!
For more information go to the Museums at Night page and please let anyone know who might be interested.