Notes to Editors for your Museums at Night press releases

It’s not too late to send out press releases to your local newspapers, radio stations and TV news crews, inviting them down to report on your Museums at Night events.

Several people have asked if there’s essential information to include – and yes, there is: our standard Notes to Editors. Please use the following copy, as this ensures consistency of message and gives journalists the correct generic information about Museums at Night.

Notes to Editors: Museums at Night 2010

1. Museums at Night 2010 is funded by the Museums, Libraries and Archives Council (MLA) and organised by Culture24.

2. Museums at Night will take place during the weekend of Friday-Sunday 14-16 May and the Europe-wide celebration will be on Saturday May 15.

3. Culture24 is a registered charity and not-for-profit online publisher working across the arts, heritage, education, and tourism sectors.

4. The MLA is the government agency for museums, libraries and archives. Leading strategically, the MLA promotes best practice to inspire innovative, integrated and sustainable services for all.

5. VisitEngland is the strategic leadership body representing the public and private sector stakeholders of English Tourism.  It works in partnership with VisitBritain, the RDAs and local authorities and the private sector, creating a national tourism strategy, optimising marketing investment and developing the visitor experience across England.  VisitEngland uses Enjoy England as its consumer-facing brand in the domestic market and the VisitBritain brand in international markets.

6. La Nuit des Musées was introduced by the French Culture Department in 2005 to succeed Printemps des Musées, and takes place on the Saturday nearest to International Museums Day (May 18). This event is supported by the Council of Europe and UNESCO. In 2009, more than 2,500 museums in 41 European countries took part.

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You can find all this and more in our PR Toolkit – and if you want to download Museums at Night logos to add to your press releases, you can get them here.

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