Guest post: Aimee Rawson of Harewood House shares her event planning and marketing tips

Our latest guest post is from Aimee Rawson, Marketing and PR Officer at Harewood House.

A photo of a guide pointing to a chandelier inside a historic building

The illuminated interior of Harewood House. Reproduced by the kind permission of the Earl and Countess of Harewood and Trustees of the Harewood House Trust

“It’s all about the light…”

As soon as we started thinking about Museums at Night and what our event could be, everyone got really excited and it became clear it was going to be a real treat!

Very few people are lucky enough to experience Harewood House as the sun goes down, but it is quite magical. Even when you’re on your way out of the office after a bit of overtime, or whilst staffing an evening fine dining event, it lifts your spirits when you stop and really look at your surroundings and take in the atmosphere… or even when the occasional torrential downpour catches you out putting up posters in the park!

So a new event to get people looking at and experiencing Harewood in a different way sounded like a great idea. A bit of brainstorming sorted out most of the content.  Thanks to our fantastic Learning & Access team, who are always full of ideas and useful contacts (including a local school quartet who will play on the Terrace), our plans have grown much bigger than we ever imagined!

A photo of two women looking at a book in an old library

Examining a book from the library. Reproduced by the kind permission of the Earl and Countess of Harewood and Trustees of the Harewood House Trust.

I’ve been working on the PR and marketing with the help of our lovely PR Consultant Debbie, who was also drafted in as a model for our last minute photo-shoot to promote the event last week! The photos are done, after an hour and a half of creative messing about on the State Floor with candles and tripods, the press release is nearly ready to go (now we finally have an accurate idea of what the event will be!) and we’ve been on to local papers and web contacts to see if they want to run a 2 for 1 offer on entrance tickets to help promote the event and as an added bonus for their readers.

We’ve also designed a simple poster and flyer, which has proved to be a great way of communicating to visitors on site here at Harewood in the past, and once I’ve figured out how to operate the new colour photocopier to copy a few hundred flyers we’ll be in business. Our eNewsletter and Members’ Newsletter went out last month with details of the event too, so hopefully we’ve got it covered!

We’re counting down to the event now and hoping people come and enjoy the night’s entertainment! It’s been great doing something a bit different but nerve-wracking wondering if it will come off OK on the night. I’ll be interested to read the feedback from visitors…

A photo of a smiling woman lighting candles

Aimee Rawson

Aimee Rawson is the Marketing and PR Officer at Harewood House. You can find out more about Harewood at www.harewood.org, and see details of their Museums at Night event, “Experience Harewood in a Different Light”, here.

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