First deadline: Friday 21st January for glossy magazine publicity!

It’s great to see more than 20 Museums at Night events already in the database so soon after Christmas! Already, it’s clear that lots of places are opting for a spooky theme – kicking off the weekend on Friday 13th gives an easy hook to promote these events!

A cartoon of spooky happenings during a museum sleepover

A spooky museum sleepover - still taken from Henry & Isabel Lambourne's animation, A Spooktacular Night

We’d love to help every museum, gallery and heritage site that wants to participate to get as much publicity as possible, and we’ll soon be sending press releases and event listings out to the media.

So, if you know what you’d like to do for your Museums at Night 2011 event over the weekend of Friday 13th – Sunday 15th May, now’s the time to enter the event details into your record on the Culture24 website. If you do this by the end of the day on Friday 21st January, your events will be part of our initial PR push into glossy women’s, local interest, travel, history and heritage magazines.

Need some inspiration? There are suggestions for events you could run at your venue here, case studies from successful Museums at Night events last year here, and a step-by-step guide to adding your events into the Culture24 database here.

If you need a reminder of your login details, simply fill in this form:
If you have any questions or would like to discuss your plans, please contact me on 01273 623336 or email

Finally, stay tuned – next week we’ll be announcing not only a major media partner for the Museums at Night campaign, but we’ll also be revealing the identity of our new celebrity ambassador!

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