As the new boy on this campaign I can’t help but be impressed by the excitement and positivity that surrounds Museums at Night, and the extent to which cities and towns embrace it. When I learnt that some towns’ offers include free bus tickets and meal deals with local restaurants, it became clear to me that this event really takes off when multiple venues within an area combine to offer extra value.
So we thought, wouldn’t it be useful if we took some case studies out and about to encourage more towns and cities to do similar things? We will bring our knowledge of how things work in key areas to help any other towns and cities that may be thinking of ‘clustering’ – staging events at multiple venues on the same night – how this strategy can work. It really does help to maximise audience numbers and profile and bring down costs.
Rosie and I will visit your venue to explain:
- event planning ideas
- what’s worked well for other cities in the past
- how to register and promote your events
- and basically answer any questions you may have in one go.
All you need to do is arrange for at least 5 venues in your area to attend the afternoon, and provide a room with basic facilities – oh, and a cup of tea would be grand too!
With the first deadline to register your event details drawing near (Friday 21st January to be included in our press releases to long lead magazines) and so many exciting partnerships and promotional opportunities happening this year, don’t hesitate to take us up on this offer!