Promotional opportunity: Conrad Westmaas explains how your activities can feature on the BBC’s Things To Do website

The new BBC Things To Do website is launching in early April. Whether or not you’re taking part in Museums at Night, you may be interested in the opportunity for your venue’s activities to feature on it – so I’m turning the blog over to my colleague Conrad to explain a bit more!

—————————————————————————————————-

With Museums at Night back and bigger than ever (I’m blocking out that weekend and choosing a new sleeping bag as we speak) Culture24 is launching another way for cultural organisations to promote their events and activities.
Culture24 is now the official cultural data provider to the BBC. This three-year partnership gives museums, galleries, libraries and heritage sites the chance to feature activities on a new BBC Things To Do website.

A colourful website

Turn on BBC One, Two or Four on any evening and you won’t have to wait long to find a history programme. From Ancient Britain to 20th century cinema, Normans and Romans to high street history, the BBC has a massive commitment to history broadcasting over the next few years and have launched the Hands on History campaign to encourage BBC viewers to get closer to history events in their area via Things To Do. There are more project themes on the way, but when the site launches at the start of April, the spotlight is very much on history.

The beauty of this partnership is its simplicity. Publicly-funded or not-for-profit cultural organisations that run history-themed, free, hands-on activities can register through this online form. Once approved, you can tag which activities you’d like to feature on Things To Do. After a history programme airs, BBC audiences are encouraged to head to the Things To Do site to find activities in their area. Last year’s Turn Back Time series averaged 5.3 million viewers per episode.

An image showing different activities

My role as Activities Editor is to register partners and channel activities to the BBC site. Since the partnership was announced last year, more than 300 organisations have registered and I’m really looking forward to seeing all their activities get the attention they deserve via Things To Do.

If you would like to feature your activities on the BBC Things To Do website, simply fill out the online form here: https://culture24.wufoo.com/forms/culture24-bbc-things-to-do-partner-registration/

A photo of a magnetically attractive gentleman

Conrad Westmaas. Image courtesy Magnus Hastings

For more details, or if you need any help to register or upload your BBC activities, please contact Conrad by emailing conrad@culture24.org.uk.

Comments are closed.