Get the free Museums at Night 2011 PR Toolkit here!

ANNOUNCEMENT: You have until 11am on Friday to order your FREE copies of BBC History Magazine’s Guide to Museums at Night – please click here to request a box of brochures now!

A massive cannon dwarfing two Napoleonic soldiers

Our promotional tools and resources are like mighty weapons for your marketing armoury.

I’ve just compiled an exhaustive list of all the tools and resources that can help you plan and publicise Museums at Night events: click here to take a look and make sure you’re not missing out on any nuggets of promotional genius!

One resource I’ve been working on for a while is this year’s PR Toolkit: we’ve already had some very kind feedback on this 7 page downloadable PDF, which I’ve put together with help from PR and marketing experts Pandora George and Ruth Cobb.

If you’re responsible for marketing your venue, you may already be familiar with all the suggestions we make, but if you’re not certain how to set up a media photocall, or would like to check what essential things should be included in every press release, please click here to download the PR Toolkit! It’s completely free, and although it’s mainly focused on promoting your Museums at Night events, the good ideas it contains (e.g. what makes a good publicity photo?) should be handy all year round.

Finally, thanks to Seaford Museum for sending me the stonking photo of the cannon atop their Martello Tower which illustrates this post! If you’re interested in exploring the diverse collections of the “Tardis of East Sussex,” which their friendly volunteers will be opening up with atmospheric lighting, their special Museums at Night event takes place on  Friday 13th May.

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