We hope that every venue staging a Museums at Night event has now received copies of BBC History Magazine’s Guide to Museums at Night 2011 – they’re beautiful creations as always, and Nick and I were delighted when our box arrived at Culture24 last week!
We recommend that you distribute the Guides not only to your visitors, but also through any local spots where people are used to picking up brochures and flyers, such as libraries and cafes – you may find this brings in new visitors who haven’t thought of exploring your venue before.
Culture24 does a lot to publicise the Museums at Night campaign on a national scale, encouraging people to search our listings to find events near them to go to. However, there’s no substitute for local promotion, so we strongly encourage you to let people in your town know that you’re running a Museums at Night event through local media, posters, flyers, your website and your own social media channels. You’ll find all kinds of helpful tips on marketing and promotion in our free-to-download PR Toolkit – do take a look, and if you have any questions please give me a call.
If you’re putting together publicity materials such as brochures or mailouts which will include your Museums at Night events, please feel free to download and use our campaign logos! They’re available both in compact jpeg format, ideal for using online, and high-resolution PSD format, suitable for use in print, and you can access them here.
Here’s a fine example of a flyer making use of Museums at Night official photos and logos, sent to us by Sally Goldsmith from the Sainsbury Centre for Visual Arts – their Dungeons to Battlements joint event with Norwich Castle Museum & Art Gallery is just one part of a busy weekend of Museums at Night events across Norwich.
If you’ve come up with gorgeous posters or fabulous flyers promoting your Museums at Night event, please share them with us by emailing email@example.com – we’re happy to showcase them!