Reflections on museum and gallery marketing and publicity

Quick reminder: we’re closing the Museums at Night venue survey at the end of today so if your museum, gallery, library, archive, or heritage site ran an event, please take 5 minutes to tell us what worked well, and how we could improve next year!

We’re delighted to hear from everyone whose event was a packed-out success, but equally, some of the most interesting responses come from venues that didn’t sell out, or those few unlucky places that had to cancel an event (fewer this year than in previous years – but still an opportunity to learn). If this is relevant to you, then please take a moment to reflect on why you think the event didn’t take off – and what kinds of support Culture24 could offer next year that might make a difference. We need your thoughts too: please fill in as much of the survey as you can!

And now, some interesting promotional ideas from other venues. The Museum of Witchcraft in Cornwall have taken to their blog to ask people who visit them to review them on TripAdvisor – a great way of raising a venue’s profile online!

The Powerhouse Museum in Sydney is making good use of their curators’ local knowledge by publishing guided city walking tours as apps. On his blog, Seb Chan explains how the team created the tours, and how they view this new initiative as a way of extending their visitors’ experience of the museum once they leave. If anyone associated with your venue already runs tours, this could be an interesting way of reaching a wider audience.

Finally, Heritage Open Days are sharing all kinds of excellent marketing and publicity tips through their Twitter account – you can follow them here: @heritageopenday

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