Look at these fascinating pictures from the Museums at Night 2011 Flickr group!
There are lots to enjoy already, but we’re looking for more. Every year we strongly encourage venues who run Museums at Night events to take lots of photos on the night. These are great not only for capturing the excitement of your event, but are also useful for publicity for your venue (when you send out press releases, print or email newsletters, update your website, and put up display boards – having photographic proof of visitors enjoying themselves while discovering your collections in a different light really comes in handy!)
If you took any photos on the night, please share them in our Flickr group: we’re particularly keen to see high-resolution photos showing people engaging with your collections, trying hands-on activities, and generally smiling and having a good time. We like to use these images to publicise the Museums at Night campaign in future – they’ll pop up in numerous channels:
- the Culture24 website
- this blog
- our Facebook page
- our regular e-newsletters (which you can sign up for here)
- the Museums at Night evaluation report
- presentations given by Culture24 staff at conferences
- our Museums at Night press image library
- and even the video we’re currently editing for our campaign sponsorship pitch!
I’d also like to thank everyone who took the time to fill in a Museums at Night venue survey – we never imagined that so many of you would be blocked from accessing SurveyMonkey, but we ended up emailing PDFs of the survey questions to people who couldn’t access them online. All your feedback is incredibly helpful, and we’ll be sharing our findings through the campaign evaluation.
And finally, a reminder about our e-newsletters: if you sign up to Culture24’s free Museums at Night mailing list, you’ll receive an email once a month with news of partnerships, campaigns and promotional opportunities you may like to take advantage of, along with ideas and publicity deadlines for Museums at Night 2012 – keeping you in the loop all year round. Sign up here!