Let’s Get Real conference 2011: Evaluating online success in the cultural sector

Culture24 are delighted to announce our first ever conference in the UK!

Let’s Get Real conference 2011: Evaluating online success in the cultural sector

When: Tuesday 20th September, 5pm-9pm
and Wednesday 21st September, 9am-6pm.

Where: Watershed, Bristol

Cost:All-inclusive early bird price: £150 (£180 after August 31)

The Let's Get Real conference logo

Do we really know what we are doing online? Does counting the visitors to our websites really tell us anything? Do we need all the social media channels we start? Is there evidence of real engagement happening online? Do we really know what we are trying to achieve and who it is for?

These are difficult questions that everyone developing online services needs to ask themselves. It has almost become a cliché to say that online technologies have touched our lives, changed our behaviour and altered our expectations. The cultural sector is not immune to these changes, but how do we know if we are actually doing well?

Come and join Culture24 for some honesty, plain-speaking and troubleshooting. You can listen to great presentations, find out about our latest action research and most importantly join in the workshops, Crit Room, helpdesks and breakout sessions. You will leave with a better understanding of not just what success online might look like, but what it can mean for your organisation.

Click here to book your tickets now!

Conference highlights

Session with Matt Locke (Storythings.com)

Lessons on “failing forwards” from Action Research partners (see list below)

Practical workshop strands looking at both strategy and tactics

Crit Room: submit your site’s problems for some friendly group therapy and constructive analysis

Informal Talk Tables to meet with key industry players for problem solving and troubleshooting

Evening social event with yummy ‘Real’ food & drink sourced locally, and the chance to play games and have fun

Keynote: Tom Uglow

A man wearing a hat and scarf

Tom Uglow

Creative Lead at the Google Creative Lab, Tom Uglow will talk at Culture24’s Let’s Get Real 2011 conference about the role of digital for cultural institutions.

Tom will focus on how pervasive digital has become, how it is no longer a broadcast channel, or a ticket sales outlet, but is expected to be an entire world that has to sit alongside whatever you do in the traditional, physical world. Looking at what a cultural institution’s role is – whether that is to preserve, to curate, to educate, or simply to inspire – he will explore how you can align your organisation around both platforms of digital and physical space.

He will also talk about the importance of understanding your mission, your audience, your ‘users’ and how every activity you undertake flows both to and from your online and offline presence. The keynote will stress the importance of being open to experimentation, building, packaging and iteration – identifying your successes and accepting your failures. Hopefully, adds Tom, “with a few actual things that are useful thrown in”.

Culture24’s Action Research Project: How to Evaluate Online Success?

Following the How to Evaluate Online Success presentation at Museums and the Web 2011, Culture24 and partners are delighted to launch the findings of our Action Research Project at our first UK conference.

Find out more about the Action Research Project here.

A group of people standing in front of a mural on a sunny day

Action Research Project partners outside Culture24's office in Brighton

This collaborative project involves 24 organisations and agencies from across the cultural heritage and arts sector in the UK: British Library, National Gallery, Science Museum, Tate, British Museum, Kew, National Maritime Museum, Imperial War Museum, National Portrait Gallery, Watershed, Royal Shakespeare Company, National Museums Scotland, National Museum Wales, Design Museum, English Heritage, Roundhouse, Powerhouse Museum, DCMS, Arts Council of England, Heritage Lottery Fund, Museums, Libraries & Archives Council (MLA), University of Leicester, Birmingham Museums & Art Gallery and Culture24.

Click here to book your conference tickets now!

The full conference agenda will be available soon. To receive email updates about the Let’s Get Real conference, the Action Research Project, and Culture24’s other work please sign up here.

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