The evaluation is out at last! Thank you for helping to make 2011 the most successful Museums at Night ever. 352 venues staged 467 events, in 169 different towns and cities across the UK. These fantastic events attracted over 100,000 visitors, and attracted media coverage worth over £1.1 million pounds – an extraordinary result, based on direct campaign funding of only £95,000.
The most flattering statistic for Project Manager Nick Stockman and myself is that 94% of participating venues said they’d take part again – we look forward to working with you all on the 2012 campaign.
The 6-page Executive Summary contains the top line statistics, and takes five minutes to read.
Download the Executive Summary here
The 42-page Evaluation Report contains the results of our research over the course of the campaign, along with a series of case studies from participating venues.
Download the full Evaluation Report here
If you just want to find out how participating venues thought the Museums at Night experience went, you can read the case studies on their own.
Download the case studies here
We emailed this news to our Museums at Night mailing list last week – are you receiving email updates from the campaign? If you’d like to receive our monthly updates, giving you news of partnerships and promotional opportunities you can take advantage of, simply sign up here: http://eepurl.com/45xU