Monthly Archives: January 2012

9 top tips to make your Museums at Night Connect10 event a success

Are you entering an event plan into our new Connect10 competition to win an exciting artist? Wonderful!

Canpaign intern Beth Hogben has come up with some tips and ideas to consider when working with a visiting artist, to ensure that audiences get the best experience possible.

A woman in a red hat making a world map installation out of circuit boards

Artist Susan Stockwell, one of the Connect10 artists you could win, working on World in her studio

  1. Confirm the artist’s access and staging requirements ahead of time, so you can deal with any special requests in advance. Chris Pensa of Love Art London will help you liaise with your artist.
  2. Your artist may not be familiar with your local area, so consider meeting them at the station or their hotel when they arrive..
  3. Keep artists happy by offering them light refreshments – a cup of tea is always welcoming!
  4. Provide a private space at your venue for the artist to get ready before the event.
  5. Consider how technical aspects such as lighting and sound amplification could enhance your event. For example, make sure that any audience questions can be heard, and that the area where the artist will be speaking is well lit.
  6. Consider how the space where your event takes place will be laid out: where is the best place for the audience to view the artist? Will they see more sitting down or standing? How will the seating be arranged? If the artist will be speaking about collection objects in different rooms, do you have a staff member or volunteer to help guide your visitors around?
  7. Make sure visitors know where to go: if you have a large venue with lots of rooms, or other events going on at the same time, for instance, make sure the Connect10 event is well signposted.
  8. How will you introduce the artist to the audience? A staff member should be prepared to introduce the artist/event, and to lead a Q&A session afterwards.
  9. Create supporting information about the artist and your event which visitors can take away with them if they want to learn more. What will be the best way of distributing this to your audience?

We hope this will help you plan and run a successful event that your staff, volunteers and audience all enjoy! If you have any questions about the competition, the artists or any other aspect of Connect10 please contact us:

Rosie Clarke: 01273 623336 or

Nick Stockman:  01273 623279 or

First Museums at Night publicity deadline: Friday 20th January

Welcome back – and Happy New Year! I hope everyone had a relaxing Christmas break.

Here at C24 Towers we’re preparing our big announcements about Connect10: full profiles of the 10 participating artists with examples of their work, and a simple form you’ll be able to use to tell us which artist you’d like to come to your venue and what sort of event you’d plan with them. We’ll be publishing all this information and emailing everyone on our mailing list next Monday, 9th January. (Want to make sure you don’t miss our campaign updates? Sign up for our free monthly e-newsletter.)

A masked lapwing bird eating a worm

The early bird who registers their Museums at Night events before Friday 20th January catches the worm of publicity! Image courtesy of Flickr user dicktay2000, shared under a Creative Commons licence

Our first PR deadline is Friday 20th January 2012. If you’re not going to enter the Connect10 competition, and you’re planning the Museums at Night event that your venue would like to run, now’s the time to log in to your venue record on Culture24’s database to register your event.

We’re keen to help every organisation participating in the festival to get as much publicity as possible, and we’ll soon be sending press releases and event listings out to the media. All Museums at Night events that are registered in the DDE database by 5pm on Friday 20th will be part of our first big PR push into long lead glossy women’s, local interest, travel, history and heritage magazines.

For event-planning inspiration, take a look at our Big List of successful Museums at Night events from previous years.


Make sure your venue is listed on Culture24’s website.

Our listings service is free to use for all UK gallery, museum and heritage venues that are publicly owned or funded. If your venue isn’t listed on the Culture24 site, you can request to be added here:

Need reminding of your username or password? 

If you are listed on the Culture24 site, but don’t yet have your username, you can get it here:

If you’re already signed up, the link to log in is here: 

Click ‘Add a new event or exhibition’ and use the form to add as much information as possible about your event. Don’t forget to make the event description sound as interesting as possible!

When you get to the yellow Tagging bar, the first option is Programmes. Click the ‘Add’ button, and tick the box marked Museums at Night 2012. Scroll down to the bottom and click ‘Save’.

A form showing a list of programmes, with Museums at Night 2012 ticked

This is the list of Programmes you'll see - simply tick the box marked Museums at Night 2012

If anything isn’t clear, or if you’d like to discuss your plans, please give me a call on 01273 623336.