We’re delighted with the success of the Connect10 competition for venues to win a top artist for a Museums at Night event – two weeks in, over 15,000 votes have already been cast!
In addition to creating some wonderful new Museums at Night events, the goal of this competition was always to develop and engage audiences. So, I’ll be running a series of articles looking at how the competing museums and galleries are reaching out to their audiences to encourage them to vote.
There are some excellent ideas emerging which would also be useful for any venue trying to raise awareness of their events, their fundraising, or even the fact that they exist and are worth visiting!
Cheltenham Art Gallery & Museum are currently neck-and-neck with London’s Old Operating Theatre Museum in a hotly contested bid to win Scottish sculptor Claire Barclay.
Where will you send Claire for Museums at Night? Cast your vote here.
Sophie Wilson, Exhibitions & Education Manager at Cheltenham Art Gallery & Museum, reports:
We’ve sent details out to our local press, and showcased our Connect10 bid on the homepage of our website. As a council-run venue, we also got the info placed on our local council staff intranet.
We’ve sent a mailout to our contact list, and have also included a slip about the project in a mailing to our Friends of the Art Gallery & Museum last week.
Although we’re currently being refurbished, we’re still using our Twitter account to talk with our followers and ask for votes – we’re really pleased with the number of retweets we’ve had, and that our local Tourist Information Centre is also tweeting about the competition.
Valentina Lari, Press & Marketing Officer at the Old Operating Theatre Museum, reports:
Our strongest advocates are our supporters, the Friends of the Museum. We’ve contacted all our mailing list, encouraging them to vote for us and to tell their friends about the competition.
We’ll be sending out a press release about Connect10 as well.
Vote in Claire Barclay’s Connect10 poll here – where will you send her?
The competition is open until Monday March 5th, and the winning venue will be announced on Tuesday March 6th.