Top publicity tips from arts and heritage venues attracting competition votes

This is our third article highlighting the promotional work of the venues vying to win artists in our Connect10 competition – there are all manner of useful ideas for publicity and audience development emerging, many of which are cheap or free to do.

Three venues are competing to win installation artist and signpainter Bob & Roberta Smith: Eastbourne’s Towner Art Gallery; Leeds Art Gallery; and the Peace Museum in Bradford.

Where will you send Bob & Roberta for Museums at Night? Cast your vote here.

Gilly Clarkson, Marketing & Communications Manager at Towner, reports:

We sent a press release to local media, and have been promoting extensively through our Facebook and Twitter feeds and email list – as well as featuring the competition on the homepage of our website with a link straight to the voting page!

We’re proactively reaching out to all our visitors, especially during half term week and our Sunday family day. Plus we’ve been encouraging partners and supporters to spread the word on our behalf – for example Eastbourne Tourism and Visit Sussex (as we are the only Sussex attraction on the list).

Amanda Phillips, Education Officer at Leeds Art Gallery, reports:

Trying everything, I managed to raise our share of votes from 10% to 24% by emailing everyone I know (didn’t know I knew so many people!)

It has gone on to our Breeze Culture Network which is the main portal to teachers and group leaders interested in creative activity, and to our press/marketing contact within Leeds City Council, our website, and within the Gallery itself. These are all passive means of communication, but all that is available within protocol and resources. Happily our tweets are getting out and about!

Julie Obermeyer, Curate and Manager of the Peace Museum, reports:

We’ve done the following to promote our bid in the competition:

1) Tweeted about it on our Twitter account
2) Sent out an e-mail message to all our supporters
3) Wrote about it on our website
4) Promoted it on our Facebook page

Vote in Bob & Roberta Smith’s Connect10 poll here on Culture24 – where will you send him?

The competition is open until Monday March 5th, and the winning venue will be announced on Tuesday March 6th.

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