It’s been good speaking to so many of you over the last week – don’t forget, if you’d like an author or a sleepover subsidy for your Museums at Night event, you have till 5pm this Friday to register your interest!
Several of you have also asked me for Museums at Night logos and publicity templates: it’s reassuring to know that you’re thinking of advertising your events in good time!
You’ll find these on the Resources for Venues page of this blog, but I’m reproducing them here as well, so please share this post with anyone in your marketing or communications team who might find the following resources useful:
Press release text
If you need a line of text introducing the festival as a whole for your press release boilerplate, feel free to use this:
Museums at Night is the annual after-hours celebration of arts, culture and heritage when hundreds of museums, galleries, libraries, archives and heritage sites open their doors for special evening events. It is coordinated by Culture24, and takes place over the weekend of Friday 18th – Sunday 20th May 2012. www.museumsatnight.org.uk
You’re very welcome to download the campaign logos to use on your websites, print and e-newsletters to raise awareness of your participation in the festival.
It’s not compulsory, but if you’re using the logo we’d appreciate a link back to the public-facing home of the campaign, www.museumsatnight.org.uk.
Poster and flyer template guidelines
It’s completely free to download and customise these poster and flyer templates. My advice for designing print publicity is to keep it simple – a punchy event title, a compelling image and a line or two making your event sound exciting will usually do the trick.
Make sure to include the date, time and place of your event, the price, and contact details for further information / booking if necessary.
Finally, every year I showcase your posters on this blog to inspire other venues in creating their own publicity – so please email me (firstname.lastname@example.org) images of your completed posters!