It’s a bright sunny day here at C24 Towers in Brighton, and I’ve got some useful links and resources to share!
My three tips for appealing to teenage audiences
I’ll be speaking at the Culture Matters conference in Norwich next week, and was interviewed about Museums at Night for their website. Take a look, and discover my three tips for attracting teenage audiences to museum events!
Toolkit to help small organisations support volunteers
Voluntary Arts and Volunteering England have published a new toolkit to help small and medium-sized organisations improve the support they offer volunteers. The Arts Council England-funded toolkit uses a wide range of best practice quality assurance processes and procedures, including those that underpin Investors in Volunteers.
Videos: how arts ambassadors can attract new audiences
Helen Ball from the Arts Marketing Association has recorded a series of short screencasts about arts ambassadors, and how they can work with arts venues to engage local communities. She shares several case studies, and the different models would be just as useful for museums and heritage venues as for galleries and theatres.
Music in museums – it’s been happening for years!
And finally, an encouraging quote from Still Digging, by energetic adventurer and magnificently moustached archaeologist Sir Mortimer “Rik” Wheeler, on one of his audience development initiatives. While working at the Museum of London in the 1930s, he brought in a series of classical music concerts sponsored by Makower:
“These concerts were a great success. The audience consisted of an astonishing medley of critics, music students, tradesmen, guardsmen with their girls, passers-by and pilgrims of all sorts.
They stood or sat about on the stairs or balconies or vacant patches of floor, without any special provision; indeed the slight discomfort contributed to the sense of informality and adventure.
No stage separated listener from performer, and the resultant sense of intimacy gave an unusual quality to the scene.
‘But what has music to do with a museum?’ asked the caviler.
‘A museum, my dear sir, is a home of the muses. Why should we turn Euterpe into the storm?’”
Indeed – let this inspire everyone considering programming musical or performance events for Museums at Night 2013!