Social media in museums

I was recently invited to talk about social media platforms to Sussex museum staff and volunteers at the Arts Council England / Museum Development Service training day “Doing Digital: Using Social Media in Museums“.

I didn’t have a lot of time to prepare an image-heavy presentation with lots of screenshots, so livened up these rather text-heavy slides and made the presentation more social (and Christmassy) by cracking open a Chocolate Orange and sharing segments with every audience member who called out a question, idea or case study.

An open chocolate orange

Chocolate orange segments are a great inducement to sharing and interaction! Image shared under a Creative Commons licence by Flickr user VerseVend

As always, the most interesting challenges were raised in the Q & A session afterwards!

Take a look at my slides for a whistle-stop tour through different social media channels and a few examples of how museums and galleries are using them:

This event also brought home to me the importance of local networks and learning from each others’ experiences: it’s immensely valuable to be able to compare notes about what’s working well and what you’re finding challenging with similar organisations in the same position.

My top recommendations for getting started with social media

If you’re not sure what terms like Twitter or RSS mean, I highly recommend watching the super-simple CommonCraft videos for step by step introductions to all kind of online services like Twitter and blogging: http://www.commoncraft.com/videolist

Set up free Google Alerts, and you’ll get a weekly email linking to any mentions of your museum that have been published online: this won’t send you all the press coverage you receive, but it can help track what bloggers and people using social media are saying about your organisation.

You’re not alone!

If you have any questions about how other arts and heritage venues are tackling projects, and would like the support of a great community of professionals, I recommend joining two mailing lists that both send out a daily digest of questions and answers:

1) GEM, the Group for Education in Museums
2) The MCG, the Museums Computer Group

Are there any essential social media resources or sources of support that are useful to you? Please let me know in the comments or via Twitter!

One response to “Social media in museums

  1. Great post, thank you
    I’m just making sure you guys know about this site: http://network.icom.museum/international-museum-day/imd-2013/detailed-programme/
    I was looking for it last year but couldn’t find it 🙂