Tips on using Twitter: making the most of your tweets

Museums at Night intern Amy Strike has been using Twitter to market various events: here she shares her experiences and recommendations.

craft fair flyer design featuring a kitten in a hat

Flyer promoting the Fairytale Fair

A week of Tweeting

This week, I find myself working on a number of projects. Museums at Night is coming on apace, and the votes are flooding in for the Connect 10 competition. Outside of my work with Museums at Night, I am currently preparing to launch some of my own artwork at The Fairytale Fair. I’m also getting ready to exhibit my work at the 13 Women exhibition, and helping to organise the marketing of the event: it’s a busy week!

Naturally, this means tweeting. One of the things I have discovered from running my own business is that this particular form of social media marketing can be incredibly valuable in reaching target audiences and keeping your business and upcoming events in the forefront of people’s minds.

It’s also a great way of attracting an audience. For example, the 13 Women exhibition involves 26 artists, and most of the marketing for the exhibition is designed to convey the feel of the exhibition through one overall theme.

However, by using Twitter, I’ve been able to give each of the artists some individual promotion, so that in the lead-up to the event the people following our news feed have multiple opportunities to read fresh tweets about new and exciting artists. Meanwhile, the artists themselves are retweeting these messages, reaching a much wider audience.

Flyer design with white writing on a black background

13 Women exhibition flyer

When in doubt, tweet the weather

Having used Twitter for some time as a marketing tool, I enjoy the way that it can be used to give an impression of an event or project, and to keep up a steady flow of information.

The best kind of tweets, I have discovered, are those that ask something of the reader. People may not answer a question, but they do tend to remember them. Especially when they are topical:

“I’ve just finished a new piece of book art about winter ghosts. Is anyone else feeling the cold as much as me?”

This particular tweet got a few responses: there’s nothing like the weather to get people talking.

Latex or pet portraits?

It also helps to target tweets to a particular audience. In my case, an artist emerging from the fetish industry and using latex as a medium would need a different style of promotion to a pet portrait artist.

It’s also important to include the Twitter names, or @handles, of people and organisations you’re talking about, along with links to further information about whatever you’re promoting. And if you have pictures to share, these are great too!

Finally, a catchy tweet speaks a thousand words. Which is not to say that it is all right to wheel out some dreadful pun from the Dark Ages – if people are groaning I take that as a bad sign – but with only 140 characters to play with it’s useful to leave readers with something that rolls off the tongue.

Connect with us!

From the @MuseumsAtNight Twitter account, we’ll be tweeting about your events every working day from now until the festival kicks off in May, and retweeting your tweets about your event plans, so keep them coming!

Happy tweeting, and remember, the Museums at Night 2013 hashtag to use is #MatN2013.

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