Hope everyone had a good long weekend! Our latest Museums at Night guest post is by Ross Graham, discussing the newly-converted Granary Gallery’s first ever Museums at Night event.
The Granary Gallery is a very recently opened gallery space located in the newly converted (you guessed it) Old Granary building found on the historic walls of that most northern of north towns, Berwick Upon Tweed. Although the gallery is located in The Granary (now a very modern YHA building with great food), it is owned and run by Berwick Visual Arts, part of The Maltings Theatre and Cinema which is just 2 minutes away.
This will be the first time we have taken part in Museums at Night and are very eagerly awaiting the response we will get.
For a small town, Berwick-upon-Tweed has a large bunch of artists from all kinds of backgrounds, with all kinds of skills. With this event we are hoping to draw them all in – painters, sketchers, crafters, photographers and film makers of all ages.
The evening will be an open door event with no pre-booking required, and the activities will be… well, they will be ‘active’ from the start! We currently have the Ruth Borchard Collection of Self-Portraits in the Gallery, so what better than a night for visitors to create their own self-portraits?
There will be all kinds of materials available from simple pencils and paper to craft materials and even (fingers crossed) digital face editing. We will also have an artist on site who will be creating portraits for visitors even if they don’t want to try designing their own – although we hope that everybody who visits on the night will be inspired to create something.
To spread the word about our Museums at Night event we have done the usual: creating posters, sending emails, using our social media channels, spreading word-of-mouth through gossip, sending owls etc.
However, the new marketing idea we’re really excited about is starting a competition. We are asking people to submit photos of their own portraits to our Facebook and Instagram pages. The top 5 pictures on each page that get the most ‘likes’ by the 17th May will be put up for judgement by visitors at the actual event – and the winner will receive complimentary film tickets to The Maltings.
See you on the night!
Ross Graham has worked in The Maltings Theatre and Cinema for about 6 years: he has worked in most areas throughout that time and now works at the Box Office, helps with Youth Drama and is the Education and Community Development Worker for the Theatre.
If you’re reading this and you have an interesting story to tell or case study to share about planning or marketing after-hours events at your arts or heritage venue, I’d love to publish your guest posts as well. Please email firstname.lastname@example.org.