Museums at Night is now only a handful of days away, and we have a suggestion for all participating venues.
If you’re planning to survey the visitors who come along to your event, please consider either downloading and using our official visitor survey, or copying our questions to use in your survey.
These survey questions were designed by our independent evaluator, and if you do use them, we’d love to include your results in our official evaluation of the festival.
Once the surveys are filled in, if you’re able to, please type the responses into a spreadsheet and email it to us by Friday 24th May. If you don’t have the capacity to do this data entry, you can post your visitor survey forms to Culture24 office and we’ll process them for you.
Help us – and yourselves!
Whether or not you decide to survey your visitors, on the night of your event, there are two things your team can do that would be really helpful:
1) Count the number of visitors who come to your event
We’ll be asking every venue to send us their visitor numbers afterwards. Last year, over 120,000 visitors came along to Museums at Night events, including more than 45,000 people who were new to the venue they visited and over 5000 people who had never been to any arts or heritage venue before. It’s great to have these numbers, and we are hoping that even more people will attend Museums at Night this year.
2) Take high-resolution photos you’ll be able to use for marketing in the future
Every year we ask participating venues for images to illustrate the idea of Museums at Night, and it’s always a challenge. Pictures showing people having a good time while exploring your building and interacting with your collections are really useful. If you’re taking photos of children, be sure to ask permission from their parents or guardians. You can find guidance on photos and publicity here.
Eight days to go … we hope you are as excited as we are!