Monthly Archives: May 2013

Museums at Night 2013 visitor surveys: free to use!

Museums at Night is now only a handful of days away, and we have a suggestion for all participating venues.

If you’re planning to survey the visitors who come along to your event, please consider either downloading and using our official visitor survey, or copying our questions to use in your survey.

These survey questions were designed by our independent evaluator, and if you do use them, we’d love to include your results in our official evaluation of the festival.

Download the official Museums at Night visitor survey here.

Once the surveys are filled in, if you’re able to, please type the responses into a spreadsheet and email it to us by Friday 24th May. If you don’t have the capacity to do this data entry, you can post your visitor survey forms to Culture24 office and we’ll process them for you.

Help us – and yourselves!

Whether or not you decide to survey your visitors, on the night of your event, there are two things your team can do that would be really helpful:

1) Count the number of visitors who come to your event

We’ll be asking every venue to send us their visitor numbers afterwards. Last year, over 120,000 visitors came along to Museums at Night events, including more than 45,000 people who were new to the venue they visited and over 5000 people who had never been to any arts or heritage venue before. It’s great to have these numbers, and we are hoping that even more people will attend Museums at Night this year.

2) Take high-resolution photos you’ll be able to use for marketing in the future

Every year we ask participating venues for images to illustrate the idea of Museums at Night, and it’s always a challenge. Pictures showing people having a good time while exploring your building and interacting with your collections are really useful. If you’re taking photos of children, be sure to ask permission from their parents or guardians. You can find guidance on photos and publicity here.

A concert taking place inside a cathedral

Evening concert in Grimsby Minster, one of several Grimsby venues taking part in Museums at Night 2013

Eight days to go … we hope you are as excited as we are!

Guest Post: Ross Graham on the Granary Gallery’s portrait evening

Hope everyone had a good long weekend! Our latest Museums at Night guest post is by Ross Graham, discussing the newly-converted Granary Gallery’s first ever Museums at Night event.

——————————————————————————————

Two visitors view artwork a gallery

Visitors admire some of the art work on display in the gallery.

The Granary Gallery is a very recently opened gallery space located in the newly converted (you guessed it) Old Granary building found on the historic walls of that most northern of north towns, Berwick Upon Tweed. Although the gallery is located in The Granary (now a very modern YHA building with great food), it is owned and run by Berwick Visual Arts, part of The Maltings Theatre and Cinema which is just 2 minutes away.

A Portrait of Portraits, our Museums at Night event

This will be the first time we have taken part in Museums at Night and are very eagerly awaiting the response we will get.

For a small town, Berwick-upon-Tweed has a large bunch of artists from all kinds of backgrounds, with all kinds of skills. With this event we are hoping to draw them all in – painters, sketchers, crafters, photographers and film makers of all ages.

The evening will be an open door event with no pre-booking required, and the activities will be… well, they will be ‘active’ from the start! We currently have the Ruth Borchard Collection of Self-Portraits in the Gallery, so what better than a night for visitors to create their own self-portraits?

There will be all kinds of materials available from simple pencils and paper to craft materials and even (fingers crossed) digital face editing. We will also have an artist on site who will be creating portraits for visitors even if they don’t want to try designing their own – although we hope that everybody who visits on the night will be inspired to create something.

People looking at artwork in a gallery

Visitors looking at the artwork in the Granary Gallery

Marketing

To spread the word about our Museums at Night event we have done the usual: creating posters, sending emails, using our social media channels, spreading  word-of-mouth through gossip, sending owls etc.

However, the new marketing idea we’re really excited about is starting a competition. We are asking people to submit photos of their own portraits to our Facebook and Instagram pages. The top 5 pictures on each page that get the most ‘likes’ by the 17th May will be put up for judgement by visitors at the actual event – and the winner will receive complimentary film tickets to The Maltings.

See you on the night!

———————————————————————————————–

Picture of a man in a hat and dark clothing Ross Graham has worked in The Maltings Theatre and Cinema for about 6 years: he has worked in most areas throughout that time and now works at the Box Office, helps with Youth Drama and is the Education and Community Development Worker for the Theatre.

———————————————————————————————–

Thanks, Ross!

If you’re reading this and you have an interesting story to tell or case study to share about planning or marketing after-hours events at your arts or heritage venue, I’d love to publish your guest posts as well. Please email rosie@culture24.org.uk.