Ever considered how your organisation could bring science concepts to life for young audiences? Our latest guest post is a case study about doing exactly that, by Nicola Frost, Science Communication Officer at the University of Liverpool’s Institute of Infection and Global Health.
Rudolph the Sneezing Reindeer
Early last year I was chatting to a scientist from our Institute who told me about an idea that had been bouncing around his head for a while, but he’d never yet made happen. The idea was simple; an interactive Christmas lecture aimed at young children to engage them in the science of germs and infectious disease. Over a coffee, we threw around some ideas and a plan was formed!
Finding a venue
I decided to approach the Education Officer at the University’s Victoria Gallery and Museum (VG&M) as a potential venue. We had never worked with the VG&M before, however as a cultural asset of the University, with an established family-friendly public programme, it made perfect sense to see if there was any synergy in what we were both trying to achieve.
Thankfully there was, and the VG&M was happy to provide us with a venue and include us as part of their festive programme.
Building the team
With a venue and date confirmed, I pulled together a team of volunteers from the Institute, including PhD students and researchers interested in developing their public engagement skills, to help Dr Alan Radford turn his idea into reality.
We helped input ideas for the lecture, provided critique, developed a craft session to run before the lecture, and provided people power on the day.
Stretching the budget
Ensuring that our programme of outreach events is properly funded is an important part of my job, and I work with scientists to help them secure public engagement grants from various societies and organisations. Even so, a small amount of money usually needs go a long way so you need to be a bit creative with your ideas.
In this case we actually managed to borrow a few key items, including a microscope that could be hooked up to a projection screen, and a life-sized anatomical model of a torso!
We had a small budget to cover material costs and marketing. From this we had some design done for promotional materials, including a flyer, poster and webpage.
Reaching our target audience
A key target market for us was primary school pupils, so I worked with the University’s Educational Opportunities Department and MerseySTEM who helped promote the event to local schools. The VG&M also advertised the event as part of their ‘What’s On’ guide which was a huge help.
We also used social media, and the local radio station, which are both really useful (and free!) tools.
A successful event
After a lot of hard work from everyone involved, the event went really well, with highlights including children from the audience unravelling 40 toilet rolls at once to help them visualise the size of viruses (messy but fun!) and appearances from Santa Claus and Rudolph.
We had a turn-out of over 75 people for the lecture, which both we and the VG&M were really pleased with. The formal feedback we received has also been really positive and we will use this to evaluate the success of the event and to decide whether we will something similar again next year!
Top tips for public engagement events:
- Be clear on your aims and objectives – what exactly to you want to achieve and why? How will you measure whether you’ve been successful?
- Know your audience – be clear who you are aiming your event at and ensure the content is targeted appropriately.
- Work in partnership – this would have been a lot harder to do without support from the VG&M and others.
- Make your budget work as hard as possible for you – try and borrow items that you are unlikely to use again in the future, and shop around for good deals on consumable items!
Nicola Frost is the science communication and public engagement officer for the University of Liverpool’s Institute of Infection and Global Health. She has a degree in biological sciences from the University of Oxford and previously worked for the Museum of Science and Industry and the Manchester Science Festival.
If you’d like to write a guest post or share a case study about any aspect of audience development, event planning or marketing in the arts and heritage sector, please email firstname.lastname@example.org.