Attract new visitors and generate income with Culture24’s Activity Superstore partnership

I’m cross-posting this information here because if you’re reading the Museums at Night blog, you’re probably interested in attracting new audiences and generating income for your museum, gallery or heritage site – and Culture24’s new partnership may well be relevant to you!

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Culture24 is collaborating with the UK’s leading gift experience company, Activity Superstore, to create an innovative and unique range of science, arts and history-themed experience gifts for Christmas 2014.

This is a fantastic opportunity for museums, galleries, historic houses, science centres and any other venues within the Culture24 network to access new markets and promote their offer to a wider audience.

The new range of experience gift packages will be sold in major high street retailers as well as online. Each gift will be packaged in a box and include a voucher to be used in the next year (i.e. 2015) and be priced between £20-£100 dependent upon the experience.

Two colourful printed cardboard boxes

Activity Superstore gift experience boxes

The new range will be aimed at families, adults and young adults and feature cultural experiences such as curator tours, behind the scenes access, talks, workshops and other activities that offer added value. They will cover subject areas such as science, history, archaeology, art and literature and natural history.

The proposed new gift experience packages:

Museums at Night
After-hours in the nation’s museums, galleries and historic houses can be the most magical of all – when the lights are dimmed, the crowds are gone and the venue does something different. Choose from an eclectic mix of evening openings featuring music, art, science, drama, poetry and more, with a glass of fizz or a cocktail to add sparkle to your evening. Over-18s only.

Family Night in the Museum
Ever wondered what really happens when they lock museum and gallery doors at night? Pack those torches, sleeping bags and pyjamas and choose one of our amazing venues for a night you won’t forget in a hurry. Whether the sleepover companions are dinosaurs or suits of armour, Egyptian mummies or priceless works of art, there will be special family activities to keep everyone busy until lights out.

Live Science
Watch a live science demo, meet a scientist, get stuck in to hands-on science activities or take a peek behind-the-scenes in a range of amazing science-focussed venues, from historic science heritage sites and museums to cutting edge technology centres. This gift will delight science-lovers of all ages.

The Night Sky
Turn your gaze to the heavens and discover the secrets of the stars with this astronomy-themed family gift. Settle down to an awe-inspiring planetarium show or wrap up warm and head for the great outdoors to scan the night skies with an astronomy expert.

Lost Traditions
Traditional arts and crafts are thriving, if only you know where to look. This gift gives two people the chance to try out one of a wonderful mixture of workshops or taster sessions from weaving, quilting, or crochet to milling, calligraphy, pottery and more, all taking place in museums, galleries and historic houses.

Inside Design
Packed with expert tours of museum collections featuring design and fashion classics, or of buildings that are architectural gems, this gift is perfect for anyone with an eye for style. Curators, artists and designers lead special tours of some of the country’s most stylish collections, interiors and buildings, sharing their expert knowledge and love of their subjects.

Family Fun: Hands on Discovery
Know any youngsters who love discovering and finding out new things? Whether they’re into dinosaurs, dragons or the natural world; knights, princesses or castles; painting or making; stories or dressing-up, these hands-on family activities in museums, galleries, heritage sites and science centres will delight and inspire the under-12s.

Tales of the Horrible
Blood and guts abound in the true-life tales of derring-do, murder and mayhem through history that our nation’s museums, galleries and historic houses tell. Curator’s tours and storytelling sessions will bring our often grisly, gruesome history to life. Not for the faint-hearted or under-5s.

Inside Art
Discover art alongside the expert eye of an artist or curator. From old masters to the latest contemporary installations these special art-themed tours will bring collections to life. The perfect gift for art-lovers or for anyone keen to find out more about the amazing artworks in one of a range of galleries and museums.

Wheels, wings and water (working title!)
If you love planes, trains and automobiles, engines and industrial heritage, then this is the gift for you. Join a curator or expert for a behind-the-scenes or hands-on tour of some of the UK’s most fascinating museums and heritage sites and to take a close-up look at some marvels of engineering.

Want to find out more or talk to someone?

If you have any questions about the partnership, what’s involved, or want to discuss  taking part, please email Culture24 Listings Co-ordinator Richard Austin: richardaustin@culture24.org.uk or phone him on 01273 623357.

You can also download the Activity Superstore application form to register your interest now in this exciting new partnership opportunity.

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