Major publicity opportunity!
For the third year running, Culture24 is working with BBC History Magazine to create a glossy colourful printed Guide to Museums at Night.
This A5-sized brochure will give participating arts and heritage venues a unique chance to have their event mentioned in print in a publication distributed widely across the UK.
The Guide is not a hard-to-read attempt at providing complete event listings, which would immediately become out of date. Instead, it’s written in engaging advertorial style, and rounds up events by theme to give a flavour of the diversity of experiences on offer during Museums at Night weekend (May 18 – 20).
As space is limited, we can’t guarantee that all events will be mentioned, but for your venue and event to be considered for inclusion you must register your event in the Culture24 database by 5pm on Thursday 16th February.
The front cover of the BBC History Magazine Guide to Museums at Night from 2011
The purpose of the Guide is to encourage everyone who picks it up to learn what the festival is about, and to look up the complete Museums at Night event listings through the Culture24 website to find out what’s on near them.
Don’t miss out!
Museums at Night Project Manager Nick Stockman says: “This is your venue’s chance to be in the one official Museums at Night festival brochure. It’s produced in collaboration with BBC History Magazine and gets wrapped in their May issue hitting the streets in April. What’s more, all venues participating in the festival receive copies so it’s really worth being part of. Look out for the brochure in mid-April – I promise you the front cover will be stunning this year!”
Still curious? Read the full BBC History Magazine Guide to Museums at Night 2011 to get more of an idea about how we write the text and use the photos you send us to convey the excitement of the weekend.
Distribution
The Guide will be distributed to the 70,000 readers of BBC History Magazine, Tourist Information Centres around the country and also to participating venues.
Last year, many museums and galleries used the Guides to raise awareness of the campaign in their local communities by placing them in local libraries and shopping centres. We were also delighted when several venues that couldn’t stage a Museums at Night event still offered to put out Guides to raise awareness of the festival weekend among their own visitors.
Deadline: Register your Museums at Night events in the Culture24 database by 5pm on Thursday 16th February for the chance to be included in the Guide.
The link to log in and add your event listing to the DDE database is here:
http://update.culture24.org.uk/dashboard
If you don’t have a username, fill in this simple form:
https://culture24.wufoo.com/forms/new-dde-username/
And if your venue’s not listed on Culture24, ask us to add you here:
https://culture24.wufoo.com/forms/join-our-network/
If you have any questions, please contact me on 01273 623336 or email rosie@culture24.org.uk.
Museums at Night Blog 