Today’s guest post comes from Damon Waldock, Programme, Events and Marketing Coordinator at Yorkshire Sculpture Park, Wakefield.
Yorkshire Sculpture Park (YSP) took part in Museums at Night for the first time last year, offering visitors new ways to experience the park.
Jaume Plensa, La Llarga Nit (Blind) 2010 © Jonty Wilde
We normally close at 5pm and many people do not get the chance to see the Park at night, so this was the perfect opportunity for visitors to see our exhibitions and outdoor work in a new light.
- Jaume Plensa exhibition in the Underground Gallery © Hannah Webster
YSP provides a changing programme of exhibitions and projects, with a unique series of events throughout the year. The 2011 Jaume Plensa exhibition was one of YSP’s most successful to date, bringing record numbers to the Park and received an overwhelmingly positive response.
We held intimate late night Curator tours, including dinner in the Restaurant, and offered a rare opportunity to see his outdoor works Spiegel and La Llarga Nit beautifully illuminated in the landscape.
The sculpture La Llarga Nit has been lent to YSP by the artist on long-term loan and remains in the park, lighting up the night sky – so visitors to special evening events still have the chance to experience this work.
Other events last year included a talk in the historic Chapel with artist Rachel Goodyear and a torch-lit walking tour through the newly opened lakes and woodland, part of the landscape that influenced her 2011 project.
- Torch-lit walking tour through the newly opened lakes and woodland 2011 © Jim Varney
Ongoing events for 2012 include The Four Seasons, a series of performances in the Chapel by musicians and singers from Opera North, celebrating the changing seasons and Sunset in the Skyspace.
Created by American artist James Turrell, the Skyspace consists of a large square chamber with an aperture cut into the roof of the Park’s 18th century Deer Shelter. Through this aperture visitors experience heightened vision of the sky in a place of contemplation and revelation, harnessing the changing light of the Yorkshire sky.
This year we’re delighted to be taking part in Museums at Night once again: our event will celebrate our new exhibition of sculpture by Joan Miró. We’re inviting visitors again to join YSP Curators for a late night family-friendly tour of exhibition exploring the ideas of his “phantasmagoric world of living monsters” by the iconic Catalan artist.
A crafts table will be available for children and adults to make their own paper puppets and create their own shadow monster in the gallery. This unique and intimate family event is limited to 25 people per tour and costs £3 per person (which will helps cover the cost of running the event).
Feel free to bring a picnic and enjoy the grounds of the 500-acre open air gallery open late.
- Children enjoying the Park in the early evening © Jonty Wilde
Our marketing budget remains tight so we’ll be promoting the event on site, through print, web and E-news.
Miró: Sculptor opens on 17 March 2012. Find out more about our events at ysp.co.uk/events.
- Damon Waldock
Damon Waldock is the Programme, Events and Marketing Coordinator at Yorkshire Sculpture Park and has worked there since 2010 helping to organise a unique and diverse programme of events. Keep up to date with the latest news on YSP’s exhibitions and events at ysp.co.uk
Thank you Damon! If you’d like to write a guest post or case study for this blog about any aspect of event planning or marketing in arts or heritage venues, please drop me a line at firstname.lastname@example.org or call me on 01273 623336.