I’m back at my desk now after a well-deserved break, and it’s wonderfully heartening to see all the feedback rolling in from Museums at Night venues and visitors. Thanks to everyone who’s filled in a venue survey form – we’re already learning a lot. The survey link is here: http://www.surveymonkey.com/s/53KPJ9C
Perhaps the most surprising responses have come from Mill Meece Pumping Station in Staffordshire: among their reasons for participating in the campaign was the pragmatic “Boiler already up to pressure for annual safety valve test, therefore minimal cost”. We’re also happy to hear that running their Museums at Night event “paid for coal used for the annual safety valve check”.
Did your event have any unusual outcomes, positive or negative? What kinds of marketing did you do, how many volunteers were involved, and how many visitors came along? How would you rate Culture24’s work – do our e-newsletters come too often, or not often enough? What extra resources would be useful to you next year? We really want to do our job more effectively and be more helpful to you, while growing the campaign ever larger and devising new promotional opportunities – and this is your chance to reflect and share your views.
Our current sample size isn’t big enough to be useful for the independent evaluation of the campaign yet: although Museums at Night events took place at 352 venues across the UK, so far only 88 venues have completed the survey. We particularly need to hear from galleries for our report to Arts Nation.
If you haven’t already filled out a survey form it’s quick and easy to do: just click on this link http://www.surveymonkey.com/s/53KPJ9C and it should take no more than 10 minutes to complete.
We use the data from the surveys to compile a thorough evaluation report which contains statistics on the campaign: case studies; quotes from leading stakeholders; evidence of growth, reach, development and capacity building and evidence from the visitor survey. It really is an essential document which we use it for advocacy, partnership building and fundraising.
It is clear already that the campaign has grown significantly this year but we need a richer, more in-depth view of what is a complex multi-layered project.
Please help us to sustain the campaign – your feedback helps to secure funding by providing a robust evidence base and will be essential in securing sponsorship for next year’s campaign!
If you ran a Museums at Night event, please take a few minutes to fill in our venue survey: http://www.surveymonkey.com/s/53KPJ9C
Thanks very much!