It’s great to see so many venues registering their Museums at Night events in our database – remember, we can’t start promoting what you’re doing until we know about it!
The first deadline to register your Museums at Night events in Culture24’s DDE database is Monday 11 February 2013 – if you can add your event listing by this date, it will be considered for inclusion in this year’s BBC History Magazine Guide to Museums at Night, our printed brochure.
It will also be included in our big PR push out to long lead glossy magazines – so now is a great time to confirm your plans so as to take maximum advantage of our marketing work!
If you know what you’ll be doing, please log in to your Culture24 account here and add the new event listing, making sure to open the Programmes option and tick the box marked Museums at Night 2013.
Do describe your event making it sound as compelling as possible – what makes it unique, why is it unmissable, and what will visitors be able to experience if they come along?
If you haven’t yet confirmed your plans, but know that you’ll be doing something, you can log in and add as much detail as you can to your event listing as normal, but change the event status from Confirmed to Planning. This means that the Culture24 team will be able to see it and mention it in publicity, but it won’t be visible to the public until you log back in and switch the status to Confirmed.
Making the most of our marketing opportunities – send us your photos!
Our PR campaign is built around the stories and images from your events: the stronger these are, the more media interest and coverage the festival will get. So, please send us your photographs so that we can create the most eye-catching publicity material possible!
We need images that are high-resolution – at least 300dpi – and ideally which are taken at sunset, dusk or night-time. The pictures could be of the outside or inside of your venue, but should ideally involve interested people having a great time interacting with objects, collections or exhibitions at your venue.
An example of a good photo: visitors smiling as they discover Geevor Tin Mine in a new light (c) Bernie Pettersen
The sort of pictures which the media are most likely to be use involve people – cute kids are always good if your event is designed to appeal to a families; or if you’re going for more of a grown-up, aspirational audience, shots of glamorous people discovering your space with a glass of wine in hand may help set the tone.
Remember to ask parents’ permission before photographing children.
The images we receive which capture the spirit of the weekend could be featured in:
- local, regional and national press coverage
- the Culture24 website and Facebook page
- this blog
- BBC History Magazine’s printed Guide to Museums at Night
- in presentations given by Culture24 staff
- and in many of the other ways we promote Museums at Night events
Please email your images, and any photographers’ credits or copyright info, to me: firstname.lastname@example.org.
Twitter hashtag #MatN2013
And finally, if you’re tweeting about your events, the official hashtag for this year’s festival is #MatN2013 – do include it, and we’ll retweet you!