Tag Archives: audience development

Museums at Night to become a biannual festival; Connect! competition announced

Culture24 is pleased to announce that Museums at Night, the UK’s annual after-hours festival of arts, culture and heritage, will now be taking place twice a year – in May and October.

The May festival will now run over four days, from Wednesday May 13 until Saturday May 16, while a second festival, lasting two days, will take place on Friday and Saturday, October 30 and 31.

Now in its seventh year, Museums at Night offers the chance to experience culture and heritage in a totally unexpected way. The festival sees hundreds of museums, galleries and historic spaces all over the UK opening their doors  late  for an array of special events. The festival has experienced phenomenal growth during the past few years,  attracting 180,000 visits to 700 events in more than 500 venues across the country in 2014.

Visitors looking into small coloured plastic scopes

Visitors discovering Connect10 artist Spencer Tunick’s scopes installation at George’s House Gallery, Folkestone during Museums at Night 2014

The annual Connect10 competition – which gives people the chance to ‘win’ a leading contemporary artist to create a unique event at their local cultural venue during Museums at Night – is to be rebranded Connect! for 2015. This year it will feature six artists, with each event taking place during the  October festival.

Voting for Connect! 2015 will open on May 1 and winning venues will be announced during Museums at Night in May. The public can vote at www.museumsatnight.org.uk.  The artists  taking part in Connect! 2015 will be announced shortly.

Previous participating artists have included Bob & Roberta Smith, Jake and Dinos Chapman, Gavin Turk, Jessica Voorsanger and photographer Rankin. Previous events have included a Grayson Perry teddy bear hunt around York Museum, New York artist Spencer Tunick photographing 100 individual nudes on Folkestone beach and Bompas & Parr floating the Bristol’s ss Great Britain on a sea of lime green jelly. In 2014, the Connect! competition attracted more than 62,000 public votes.

Connect! is funded by Arts Council England to support venues  trying something different to attract new audiences to their Museums at Night event.

Nick Stockman, Campaigns Manager, Museums at Night said:

“After record numbers of visitors in 2014, the Museums at Night festival will take another giant leap forward in 2015, doubling the number of event nights to six and extending to October as well as an extra day in May. We are really excited about the opportunity this gives venues to offer visitors something new and exciting, particularly for those people who don’t usually visit museums and galleries.“

John Orna-Ornstein, Director of Museums at Arts Council England said:

“I sometimes think museums are at their best out of hours. Museums at Night brings the opportunity for people everywhere to engage with brilliant objects and museums close to their home in fun, quirky and stimulating ways. If you thought museums are boring, think again! I’m looking forward to seeing what the artists involved in Connect! 2015 have in store for us: we had incredible feedback following last year’s unique artist-led events.”

Tying in with the European initiative La Nuit des Musées, Museums at Night is run by Culture24 and designed to attract new audiences into museums and galleries via a  range of exciting events.

For further information and images please contact Pandora George, Bullet PR, pandora@bulletpr.co.uk or tel: 07729 469220

Notes to Editors:

1. Museums at Night is the annual after-hours festival of arts, culture and heritage when hundreds of museums, galleries, libraries, archives and heritage sites open their doors for special evening ev It takes place from Wednesday May 13th – Saturday May 16th. www.museumsatnight.org.uk

2. Culture24 is an independent non-profit company which exists to support the cultural sector to reach and connect with audiences. It is best known for publishing great websites about culture; producing the successful Museums at Night festival of after-hours openings and leading Let’s Get Real, the collaborative action research project involving cultural organisations across the UK and Europe. www.WeAreCulture24.org.uk

 3. Arts Council England champions, develops and invests in artistic and cultural experiences that enrich people’s lives. We support a range of activities across the arts, museums and libraries – from theatre to digital art, reading to dance, music to literature, and crafts to collections. Great art and culture inspires us, brings us together and teaches us about ourselves and the world around us. In short, it makes life better. Between 2011 and 2015, we will invest £1.4 billion of public money from government and an estimated £1 billion from the National Lottery to help create these experiences for as many people as possible across the country. www.artscouncil.org.uk

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Museums at Nightclub opportunity: expression of interest form

A few months ago we introduced the idea of Museums at Nightclub: an artist-led, touring event series taking place in Autumn / Winter 2015, produced by a consortium of venues in conjunction with Culture24, taking place in areas with low engagement in the arts. It will feature artists who specialise in participatory arts events, and who have worked on the Connect10 project in previous years.

We are developing a proposal to submit to Arts Council England’s Strategic Touring Programme before Christmas, involving a partnership with venues. Could you be one of them?

Download the three page information pack to find out more about what will be involved.

We want to work with 16 venues from all over the country over the two year lifetime of the project, eight in the first year and again eight in year two. We want to submit the application with at least eight venues firmly committed to the project and at least eight more aiming for year two.

Venues from anywhere in England may express an interest but preference will be given to those identified by the Taking Part Survey (2008 – 2010) as being in the 118 local authority areas in the country with the lowest level of engagement in the arts.

We will read all the expression of interest forms submitted and contact everybody before inclusion in the final application. Inclusion in the application is not to be taken as a commitment by Culture24 to include your venue in the project.

The first stage of the project after receiving a positive decision would be to hold detailed discussions with the artists and interested venues. At this stage there are many aspects of the event that may lead us to need to prioritise one venue over another; diarising simultaneous events, artist schedules, facilities, technical considerations, progress of audience development planning and much more besides.

Want to get involved? Your next steps:

1) Download the Museums at Nightclub 3 page info pack and list of local authority areas of low arts engagement. You can still apply if your local authority isn’t listed here,

2) Discuss the opportunity with your team. Becoming part of the new Museums at Nightclub touring network will involve a lot of time and development work ahead of the events in autumn / winter 2015: do you have the capacity for this?

3) Phone Nick on 01273 623279 or Rosie on 01273 623336 for a discussion about how this opportunity would work for your organisation.

4) Want to apply? Download the list of application form questions, and start preparing your answers.

N.B. Please take a look at the list of questions from the expression of interest form first, to prepare your answers before filling in the form. The form is two pages long, involves a certain amount of detail about your target audiences, and must be completed in one sitting – you can’t save it and come back to it.  

5) Ready to submit your expression of interest? Please fill in this form by Friday 29 November.

Please get in touch with Nick or Rosie if you have any questions relating to this project, or if you can’t download the documents – we’re happy to email them to you.