Thank you to everyone who’s got in touch asking about how to register events for the Museums at Night festival!
Here’s our resource explaining how to use Culture24’s DDE database to register your Museums at Night 2015 event: https://museumsatnight.wordpress.com/how-to-register-your-museums-at-night-event/
Our first PR deadline is Friday 13 February 2015. If you register your event listing in our database by 5pm on this date, it will appear in our themed press releases going out to long-lead glossy magazines.
What else can you do to help us get you publicity? Send us your photos!
We’re looking for high-resolution photos showing members of your target audience having a good time in your venue – perhaps doing a hands-on activity, holding objects, or in costume, if it’s a costumed event!
Running a photo-shoot
If you’ll be offering a certain activity or food and you don’t have decent photos to illustrate it, it’s absolutely fine to stage a photo-shoot, as the Museum of Farnham did recently so they had a suite of images to use to raise awareness of their Museums at Night sleepover.
If your event is aimed at families, you’ll want to get some photos with children of your target age group: make sure you have their parents’ permission.
Children posing with sleeping bags at the Museum of Farnham ahead of their sleepover. Picture courtesy Bryan Sewell.
On the other hand, if your event will offer sophisticated cocktails and live music, show people enjoying them amid your objects. Have you run a similar event in the past? Look through your pictures – and any people shared on Twitter, Instagram or Facebook on the night – and see if any would be good to use for publicity now.
Having great photos can make the difference between a tiny news nib in your local paper, and attracting a half-page feature. So please, don’t delay: register your events and send us your photos today!
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